Where all 97,875 tracked emails landed in Gmail
Brands ranked by their actual folder placement — independent of which ESP they use. Useful for spotting individual senders with deliverability problems (high spam %) or excellent inbox performance. Brands need at least 100 placement observations to qualify (higher than the ESP view's threshold because per-brand placement is noisier at small samples). Top 100 shown.
| Brand | Primary ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|---|
| seguno.com | Seguno | 538 | 82.3% | 2.0% | 15.6% | |
| adsalsa.com | Amazon SES | 101 | 86.1% | 0.0% | 13.9% | |
| frutamare.com | Shopify Messaging | 205 | 90.7% | 2.0% | 7.3% | |
| nextdoor.com | SendGrid | 262 | 87.4% | 5.7% | 6.9% | |
| activecampaign.com | ActiveCampaign | 251 | 91.6% | 2.4% | 6.0% | |
| reddit.com | Amazon SES | 206 | 89.8% | 4.4% | 5.8% | |
| omnisend.com | Omnisend | 364 | 83.2% | 11.8% | 4.9% | |
| cloudflare.com | SparkPost | 166 | 95.2% | 0.0% | 4.8% | |
| rechargemail.com | SendGrid | 138 | 95.7% | 0.0% | 4.3% | |
| impact.com | SendGrid | 310 | 88.4% | 8.7% | 2.9% | |
| skool.com | SendGrid | 212 | 96.2% | 0.9% | 2.8% | |
| pertxpert.com | Iterable | 108 | 52.8% | 44.4% | 2.8% | |
| benchmarkemail.com | Benchmark | 112 | 91.1% | 6.3% | 2.7% | |
| mailerlite.com | MailerLite | 113 | 96.5% | 0.9% | 2.7% | |
| futureslabresearch.com | Iterable | 170 | 45.3% | 52.4% | 2.4% | |
| brevo.com | Brevo | 213 | 92.0% | 5.6% | 2.3% | |
| braze.com | Braze | 112 | 81.3% | 17.0% | 1.8% | |
| beehiiv.com | Beehiiv | 1,844 | 88.6% | 9.8% | 1.6% | |
| greatmarketvision.com | Iterable | 126 | 53.2% | 45.2% | 1.6% | |
| shopify.com | Shopify Messaging | 294 | 91.8% | 6.8% | 1.4% | |
| analystratings.net | SendGrid | 221 | 80.5% | 18.1% | 1.4% | |
| netflix.com | Amazon SES | 183 | 88.5% | 10.4% | 1.1% | |
| usainsidernews.com | Amazon SES | 192 | 5.2% | 93.8% | 1.0% | |
| saferetirementreports.com | Iterable | 101 | 60.4% | 38.6% | 1.0% | |
| asana.com | Amazon SES | 644 | 98.1% | 0.9% | 0.9% | |
| reallygoodemails.com | Cordial | 116 | 75.0% | 24.1% | 0.9% | |
| uber.com | Mailgun | 267 | 96.6% | 2.6% | 0.7% | |
| zapier.com | Mailgun | 147 | 95.9% | 3.4% | 0.7% | |
| therundown.ai | Beehiiv | 153 | 95.4% | 3.9% | 0.7% | |
| getsentry.com | SendGrid | 155 | 99.4% | 0.0% | 0.6% | |
| stripe.com | Amazon SES | 340 | 98.5% | 0.9% | 0.6% | |
| hubspot.com | HubSpot | 770 | 98.1% | 1.4% | 0.5% | |
| constantcontact.com | Constant Contact | 204 | 91.7% | 7.8% | 0.5% | |
| slack.com | Amazon SES | 457 | 99.6% | 0.0% | 0.4% | |
| zendesk.com | Cordial | 236 | 99.2% | 0.4% | 0.4% | |
| morningbrew.com | Sailthru | 252 | 96.8% | 2.8% | 0.4% | |
| kajabimail.com | Kajabi | 269 | 88.1% | 11.5% | 0.4% | |
| salesforce.com | Salesforce MC | 700 | 97.3% | 2.4% | 0.3% | |
| amazon.com | Amazon SES | 480 | 92.9% | 6.9% | 0.2% | |
| customer.io | SendGrid | 1,148 | 99.0% | 1.0% | 0.0% | |
| zoom.us | SendGrid | 861 | 96.7% | 3.3% | 0.0% | |
| atlassian.com | Amazon SES | 849 | 98.5% | 1.5% | 0.0% | |
| klaviyo.com | Klaviyo | 485 | 95.5% | 4.5% | 0.0% | |
| intercom.com | Amazon SES | 402 | 99.8% | 0.2% | 0.0% | |
| trello.com | Amazon SES | 389 | 97.7% | 2.3% | 0.0% | |
| kit.com | Kit | 369 | 97.0% | 3.0% | 0.0% | |
| figma.com | SendGrid | 357 | 96.9% | 3.1% | 0.0% | |
| wise.com | Amazon SES | 343 | 95.9% | 4.1% | 0.0% | |
| emailtooltester.com | Brevo | 340 | 86.8% | 13.2% | 0.0% | |
| gong.io | Mailgun | 338 | 100.0% | 0.0% | 0.0% | |
| calendly.com | SendGrid | 314 | 99.7% | 0.3% | 0.0% | |
| anthropic.com | SendGrid | 312 | 98.1% | 1.9% | 0.0% | |
| flowium.com | SendGrid | 285 | 99.6% | 0.4% | 0.0% | |
| bloomreach.com | Bloomreach | 271 | 99.3% | 0.7% | 0.0% | |
| tinuiti.com | Amazon SES | 268 | 100.0% | 0.0% | 0.0% | |
| circle.so | Mailgun | 263 | 99.2% | 0.8% | 0.0% | |
| hubstaff.com | Amazon SES | 248 | 100.0% | 0.0% | 0.0% | |
| pinterest.com | Mailgun | 245 | 25.7% | 74.3% | 0.0% | |
| nextdoor.co.uk | SendGrid | 243 | 74.9% | 25.1% | 0.0% | |
| monday.com | Braze | 239 | 95.8% | 4.2% | 0.0% | |
| latticehq.com | Mailgun | 229 | 100.0% | 0.0% | 0.0% | |
| openai.com | SendGrid | 223 | 97.8% | 2.2% | 0.0% | |
| telegraph.co.uk | Adobe Campaign | 215 | 97.2% | 2.8% | 0.0% | |
| moengage.com | Salesforce CRM | 210 | 100.0% | 0.0% | 0.0% | |
| usps.com | Mailgun | 206 | 95.1% | 4.9% | 0.0% | |
| ahrefs.com | SendGrid | 205 | 92.2% | 7.8% | 0.0% | |
| movableink.com | Salesforce CRM | 199 | 100.0% | 0.0% | 0.0% | |
| luma-mail.com | Amazon SES | 198 | 93.9% | 6.1% | 0.0% | |
| justworks.com | Constant Contact | 187 | 100.0% | 0.0% | 0.0% | |
| clickup.com | Amazon SES | 185 | 96.8% | 3.2% | 0.0% | |
| stockmarkethour.com | Amazon SES | 182 | 2.7% | 97.3% | 0.0% | |
| amazon.co.uk | Amazon SES | 179 | 97.2% | 2.8% | 0.0% | |
| etsy.com | SendGrid | 168 | 97.6% | 2.4% | 0.0% | |
| medium.com | SendGrid | 164 | 98.8% | 1.2% | 0.0% | |
| dealhub.io | SendGrid | 161 | 98.8% | 1.2% | 0.0% | |
| google.com | Bloomreach | 160 | 98.8% | 1.3% | 0.0% | |
| zoominfo.com | SendGrid | 159 | 89.9% | 10.1% | 0.0% | |
| tooltester.com | Kit | 157 | 98.1% | 1.9% | 0.0% | |
| nytimes.com | SparkPost | 156 | 91.7% | 8.3% | 0.0% | |
| americanprofitinsight.com | Amazon SES | 154 | 6.5% | 93.5% | 0.0% | |
| appsumo.com | Klaviyo | 148 | 94.6% | 5.4% | 0.0% | |
| chilipiper.com | Amazon SES | 148 | 100.0% | 0.0% | 0.0% | |
| emaillove.com | Customer.io | 147 | 81.0% | 19.0% | 0.0% | |
| iterable.com | Salesforce CRM | 147 | 91.8% | 8.2% | 0.0% | |
| opensourcetrades.com | Iterable | 146 | 37.7% | 62.3% | 0.0% | |
| linear.app | Amazon SES | 137 | 100.0% | 0.0% | 0.0% | |
| amazon.es | Amazon SES | 136 | 96.3% | 3.7% | 0.0% | |
| amazonaws.com | Amazon SES | 132 | 100.0% | 0.0% | 0.0% | |
| avoma.com | Amazon SES | 129 | 100.0% | 0.0% | 0.0% | |
| deel.com | Amazon SES | 129 | 100.0% | 0.0% | 0.0% | |
| cleverreach.com | CleverReach | 127 | 98.4% | 1.6% | 0.0% | |
| alertmouse.com | Postmark | 122 | 100.0% | 0.0% | 0.0% | |
| thetimes.com | Sailthru | 120 | 96.7% | 3.3% | 0.0% | |
| sarbacane.com | Sarbacane | 120 | 100.0% | 0.0% | 0.0% | |
| intuit.com | SendGrid | 119 | 95.8% | 4.2% | 0.0% | |
| barbour.com | Mailgun | 119 | 100.0% | 0.0% | 0.0% | |
| glassdoor.com | SendGrid | 118 | 100.0% | 0.0% | 0.0% | |
| linkedin.com | Adobe Campaign | 118 | 91.5% | 8.5% | 0.0% | |
| economicrulebook.com | Iterable | 118 | 46.6% | 53.4% | 0.0% | |
| canva.com | Braze | 117 | 84.6% | 15.4% | 0.0% |