Shopify uses Shopify Messaging for marketing email and Amazon SES for transactional/notifications. They rank #164 in the Tranco list of most-popular domains. Email goes out from 8 different subdomains. Their email authentication setup is solid (score 100/100). We've recorded 2 ESP changes since first observing this brand.
Shopify Messaging
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: 85% of observed emails use an aligned return-path (mailer3.shopify.com, mailer.shopify.com, mailer3.g.shopifyemail.com); the rest use third-party paths (gmail.com, kilo.health, codecrew.us) where DMARC has to rely on DKIM alignment.
DKIM alignment: 100% of observed emails sign with an aligned DKIM key (shopify.com, mailer3.shopify.com, mailer3.g.shopifyemail.com); the rest sign with third-party keys (cleverreach.com) where DMARC has to rely on SPF alignment.
VMC issued by: digicert.
TLS: 44% TLS 1.3, 56% TLS 1.2 (across 202 sends).
Delivery: fast — 92% of emails in the last 7 days arrive in under 10 seconds (across 74 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
Zendesk 11ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: shopify.com, ff955361.ashbymail.talent.shopify.com, mailer3.shopify.com, gmail.com, kilo.health, mailer3.g.shopifyemail.com, mailer.shopify.com, mailer.g.shopifyemail.com, mailer.t.shopifyemail.com, mailer3.m.shopifyemail.com, mailer3.t.shopifyemail.com, codecrew.us
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 276 | 92.0% |
| promotions | 20 | 6.7% |
| spam | 4 | 1.3% |
Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 50% landed in Junk across 4 observed Outlook emails.
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Shopify Messaging | 271 | 92.3% | 6.3% | 1.5% | |
| Zendesk | 10 | 100.0% | 0.0% | 0.0% | |
| Amazon SES | 1 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses shopify.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 192.161.151.11 | mta-out11.pod13.usw2.zdsys.com |
5 | Check → |
| 192.161.151.8 | mta-out8.pod13.usw2.zdsys.com |
3 | Check → |
| 192.161.151.2 | mta-out2.pod13.usw2.zdsys.com |
2 | Check → |
| 192.161.151.3 | mta-out3.pod13.usw2.zdsys.com |
1 | Check → |
| 76.223.140.48 | c140-48.smtp-out.amazonses.com |
1 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
shopify.com | Shopify Messaging 116 Zendesk 11 | |
g.shopifyemail.com | Shopify Messaging 95 | |
email.shopify.com | Shopify Messaging 40 | |
t.shopifyemail.com | Shopify Messaging 35 | |
mailer.shopify.com | Shopify Messaging 29 | |
m.shopifyemail.com | Shopify Messaging 19 | |
em.shopify.com | Shopify Messaging 3 | |
talent.shopify.com | Amazon SES 1 |