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Intercom

intercom.com
🏆Rank #1,847 🏷 SaaS 🇮🇪Ireland ✓ Inbox 100%

Intercom uses Marketo for marketing email and Amazon SES for transactional/notifications. They rank #1,847 in the Tranco list of most-popular domains. We've also observed sends via SparkPost. Email goes out from 22 different subdomains. Their email authentication setup is solid (score 95/100). We've recorded 2 ESP changes since first observing this brand.

Marketing ESPMarketo
Transactional ESPAmazon SES
Total observations627
Active days49
Avg per active day12.8
Last activity📬 Active · today
Cadence~monthly

Other technologies

Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.

HTML builder Topol
Compare Intercom with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 6/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to vali.email. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: 99% of observed emails use an aligned return-path (mg.seguno-email-ed7ed7122763.intercom-mail.com, mg.omnisend-118ecdef8c86.intercom-mail.com, rp.benchmark-6b45a5234494.intercom-mail.com); the rest use third-party paths (gmail.com, spmailtechnol.com) where DMARC has to rely on DKIM alignment.

DKIM alignment: all 508 observed emails sign with a domain aligned with intercom.com (seguno-email-ed7ed7122763.intercom-mail.com, omnisend-118ecdef8c86.intercom-mail.com, benchmark-6b45a5234494.intercom-mail.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: valimail.

Transport & deliverability

TLS: 1% TLS 1.3, 99% TLS 1.2 (across 233 sends).

Delivery: fast — 96% of emails in the last 7 days arrive in under 10 seconds (across 71 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Intercom 614 SparkPost 2

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed Marketo ✓ confirmed SparkPost ✓ confirmed Intercom ✓ via SparkPost

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Adobe Campaign Google Workspace Mailchimp Mailgun Mandrill

Probed: intercom.com, mg.seguno-email-ed7ed7122763.intercom-mail.com, spe.intercom.io, outbound.intercom.hq.intercom.com, outbound.intercom.send.intercom.com, mg.intercom.io, spmailtechnol.com, mg.kit-d8d38414d38f.intercom-mail.com, bounce.invoices.intercom.com, rp.benchmark-6b45a5234494.intercom-mail.com, email.intercom.com, mg.benchmark-email-e2728db154b1.intercom-mail.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 404 99.8%
promotions 1 0.2%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Intercom 363
100.0% 0.0% 0.0%
SparkPost 2
100.0% 0.0% 0.0%
Marketo 3
66.7% 33.3% 0.0%
Amazon SES 6
100.0% 0.0% 0.0%

ESP activity over time

May 3 – Jun 30, 2026 · 50 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

41 0 Intercom: 1 (2026-05-03)1Intercom: 11 (2026-05-04)11Intercom: 9 (2026-05-05)9Intercom: 9 (2026-05-06)Amazon SES: 2 (2026-05-06)11Intercom: 5 (2026-05-08)5Intercom: 16 (2026-05-11)16Intercom: 5 (2026-05-12)Amazon SES: 1 (2026-05-12)SparkPost: 1 (2026-05-12)7Intercom: 13 (2026-05-13)13Intercom: 10 (2026-05-14)10Intercom: 1 (2026-05-15)Marketo: 1 (2026-05-15)2Intercom: 9 (2026-05-18)9Intercom: 17 (2026-05-19)17Intercom: 13 (2026-05-20)13Intercom: 13 (2026-05-21)13Intercom: 21 (2026-05-22)21Intercom: 4 (2026-05-24)4Intercom: 13 (2026-05-25)Amazon SES: 1 (2026-05-25)14Intercom: 12 (2026-05-26)12Intercom: 11 (2026-05-27)11Intercom: 11 (2026-05-28)11Intercom: 17 (2026-05-29)17Intercom: 2 (2026-05-31)2Intercom: 39 (2026-06-01)39Intercom: 18 (2026-06-02)SparkPost: 1 (2026-06-02)19Intercom: 19 (2026-06-03)19Intercom: 11 (2026-06-04)11Intercom: 17 (2026-06-05)17Amazon SES: 3 (2026-06-06)3Intercom: 1 (2026-06-07)1Intercom: 14 (2026-06-08)14Intercom: 34 (2026-06-09)34Intercom: 18 (2026-06-10)18Intercom: 17 (2026-06-11)17Intercom: 12 (2026-06-12)12Intercom: 1 (2026-06-13)1Intercom: 1 (2026-06-14)1Intercom: 13 (2026-06-15)Marketo: 2 (2026-06-15)15Intercom: 14 (2026-06-16)14Intercom: 41 (2026-06-17)41Intercom: 30 (2026-06-18)30Intercom: 12 (2026-06-19)12Intercom: 4 (2026-06-20)4Intercom: 4 (2026-06-22)4Intercom: 12 (2026-06-23)12Intercom: 7 (2026-06-24)7Intercom: 6 (2026-06-25)Amazon SES: 1 (2026-06-25)7Intercom: 19 (2026-06-26)19Intercom: 4 (2026-06-27)4Intercom: 14 (2026-06-29)14Intercom: 5 (2026-06-30)505/0305/0905/1505/2105/2706/0206/0806/1406/2006/2606/30
🐢
Intercom Amazon SES Marketo SparkPost

Similar brands using Marketo

Sending IPs

IP addresses intercom.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
192.174.84.115 mta-174-84-115.intercom.com.sparkpostmail.com 8 1 Check →
192.174.84.116 mta-174-84-116.intercom.com.sparkpostmail.com 7 3 Check →
54.240.42.184 a42-184.smtp-out.amazonses.com 4 Check →
54.240.61.167 a61-167.smtp-out.us-west-2.amazonses.com 3 1 Check →
156.70.13.51 mta-70-13-51.sparkpostmail.com 2 Check →
54.240.61.166 a61-166.smtp-out.us-west-2.amazonses.com 1 Check →
199.15.213.50 potomac1050.mktomail.com 1 Check →
192.28.152.140 potomac2140.mktomail.com 1 Check →
192.28.152.142 potomac2142.mktomail.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
seguno-email-ed7ed7122763.intercom-mail.comIntercom 399
omnisend-118ecdef8c86.intercom-mail.comIntercom 94
benchmark-6b45a5234494.intercom-mail.comIntercom 30
intercom.ioIntercom 29
hike-2b5e4bc89bd4.intercom-mail.comIntercom 14
send.intercom.comIntercom 13
kit-d8d38414d38f.intercom-mail.comIntercom 10
invoices.intercom.comAmazon SES 8
benchmark-email-e2728db154b1.intercom-mail.comIntercom 6
hq.intercom.comIntercom 2 SparkPost 2
intercom.comMarketo 3
cloudways-66a17aabe953.intercom-mail.comIntercom 3
promorepublic-2.intercom-mail.comIntercom 2
tldv.intercom-mail.comIntercom 2
claap.intercom-mail.comIntercom 2
content-rewards.intercom-mail.comIntercom 2
mypoppins.intercom-mail.comIntercom 1
yego.intercom-mail.comIntercom 1
lemlist-8e740f9694d9.intercom-mail.comIntercom 1
elastic-email-c2b812d8e5f3.intercom-mail.comIntercom 1
accessticket-80834a16b245.intercom-mail.comIntercom 1
waalaxy.intercom-mail.comIntercom 1