Cross-channel marketing platform. Used by enterprise B2C brands (Humble Bundle, Nanit, GrubHub).
Cordial is the 43rd most popular marketing ESP we track.
Detected by 59 distinct extension users.
Distribution of brands using Cordial by industry. Helps you gauge whether this ESP is popular with businesses similar to yours. Brands tagged in two industries are counted in both.
Based on 24 of 24 brands tagged. Industries assigned automatically using AI; not every brand is tagged yet.
Where this ESP's emails land in Gmail. Each brand counted once (average of per-brand percentages) so a single high-volume sender can't dominate. Spam placement is mostly driven by the sender (list quality, content, complaint rate). This number reflects both the ESP's infrastructure AND the kind of senders who choose it — not just deliverability quality.
By volume: inbox 283 · promotions 81 · spam 1 (365 emails observed)
Percentages are averaged per brand (each counted once) across 11 brands using Cordial with at least 5 placement observations each.
Underlying transactional infrastructure Cordial routes through, detected from the sender hostname (PTR record) on each email's Received header. Bigger sample → more accurate.
21 as their primary ESP, the rest send transactional or secondary email through it. Primary users are listed first, then secondary.
| Brand | Role | Obs | Spam | Last seen |
|---|---|---|---|---|
|
Indiegogo
indiegogo.com
|
primary | 1 | — | 2026-05-14 |
|
Realtor
realtor.com
|
primary | 2 | — | 2026-06-03 |
|
Revolve
revolve.com
|
primary | 1 | — | 2026-06-03 |
|
Nanit
nanit.com
|
primary | 114 | 0.0% | 2026-06-29 |
|
Humblebundle
humblebundle.com
|
primary | 5 | 0.0% | 2026-06-29 |
|
Abercrombie
abercrombie.com
|
primary | 9 | 0.0% | 2026-06-08 |
|
Levi
levi.com
|
primary | 3 | 0.0% | 2026-06-08 |
|
Hollisterco
hollisterco.com
|
primary | 8 | 0.0% | 2026-06-25 |
|
Hoka
hoka.com
|
primary | 12 | 0.0% | 2026-06-24 |
|
Cordial
cordial.com
|
primary | 14 | 0.0% | 2026-06-22 |
|
Pacsun
pacsun.com
|
primary | 8 | 0.0% | 2026-06-19 |
|
Personalcreations
personalcreations.com
|
primary | 19 | 0.0% | 2026-06-14 |
|
Virginvoyages
virginvoyages.com
|
primary | 1 | — | 2026-06-18 |
|
Bootbarn
bootbarn.com
|
primary | 13 | 0.0% | 2026-06-01 |
|
Ugg
ugg.com
|
primary | 1 | — | 2026-05-20 |
|
Tumi
tumi.com
|
primary | 1 | — | 2026-05-28 |
|
Glassesusa
glassesusa.com
|
primary | 2 | — | 2026-06-11 |
|
Swansonvitamins
swansonvitamins.com
|
primary | 1 | — | 2026-05-22 |
|
Cordial
cordial.io
|
primary | 3 | 0.0% | 2026-06-29 |
|
Reallygoodemails
reallygoodemails.com
|
primary | 101 | 0.9% | 2026-06-30 |
|
Blindstogo
blindstogo.com
|
primary | 1 | — | 2026-06-07 |
|
Forbes
forbes.com
|
secondary | 17 | 0.0% | 2026-06-26 |
|
Zendesk
zendesk.com
|
secondary | 3 | 0.0% | 2026-06-22 |
|
Rockler
rockler.com
|
secondary | 3 | 0.0% | 2026-05-29 |
IPs we've observed sending via Cordial. "Brands" = distinct brands seen on each IP; "Placement" = where those emails landed in Gmail (inbox / promotions / spam). Click "reputation" to check the IP on Cisco Talos.
| IP | Hostname | Brands | Obs | Placement | Reputation |
|---|---|---|---|---|---|
| 192.112.154.127 | d127.c154.cordialmail.net |
1 | 50 | 4 | Check → |
| 192.112.156.2 | d2.c156.cordialmail.net |
1 | 19 | 1 | Check → |
| 192.112.156.30 | d30.c156.cordialmail.net |
1 | 15 | 6 | Check → |
| 192.112.159.7 | d7.c159.cordialmail.net |
1 | 12 | — | Check → |
| 192.112.157.2 | d2.c157.cordialmail.net |
1 | 12 | — | Check → |
| 192.112.157.29 | d29.c157.cordialmail.net |
1 | 10 | 4 | Check → |
| 192.112.159.4 | d4.c159.cordialmail.net |
1 | 10 | 5 | Check → |
| 192.112.153.244 | d244.c153.cordialmail.net |
1 | 7 | 3 | Check → |
| 192.112.153.243 | d243.c153.cordialmail.net |
1 | 7 | 3 | Check → |
| 192.112.152.143 | mta-143-152.hoka.com.cordialmail.net |
1 | 7 | 2 | Check → |
| 192.112.153.51 | d51.c153.cordialmail.net |
1 | 7 | — | Check → |
| 192.112.153.50 | d50.c153.cordialmail.net |
1 | 7 | — | Check → |
| 192.112.159.3 | d3.c159.cordialmail.net |
1 | 7 | — | Check → |
| 192.112.152.142 | mta-142-152.hoka.com.cordialmail.net |
1 | 6 | 3 | Check → |
| 192.112.157.30 | d30.c157.cordialmail.net |
1 | 6 | — | Check → |
| 192.112.156.4 | d4.c156.cordialmail.net |
1 | 6 | — | Check → |
| 192.112.157.3 | d3.c157.cordialmail.net |
1 | 6 | 4 | Check → |
| 192.112.159.2 | d2.c159.cordialmail.net |
1 | 6 | — | Check → |
| 209.85.214.171 | unknown |
1 | 5 | — | Check → |
| 192.112.152.32 | mta-32-152.hollisterco.com.cordialmail.net |
1 | 5 | 3 | Check → |
| 192.112.153.241 | d241.c153.cordialmail.net |
1 | 4 | 4 | Check → |
| 192.112.153.148 | d148.c153.cordialmail.net |
1 | 4 | 1 | Check → |
| 192.112.152.196 | d196.c152.cordialmail.net |
1 | 4 | 4 | Check → |
| 192.112.153.218 | d218.c153.cordialmail.net |
1 | 4 | — | Check → |
| 192.112.156.3 | d3.c156.cordialmail.net |
1 | 4 | — | Check → |