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Google

google.com
🏆Rank #1 🏷 SaaS 🇺🇸United States ✓ Inbox 99%

Google uses Bloomreach for marketing email and Salesforce CRM for transactional/notifications. They rank #1 in the Tranco list of most-popular domains. We've also observed sends via 2 other providers: Marketo, Salesforce MC. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 85/100). We've recorded 10 ESP changes since first observing this brand.

Marketing ESPBloomreach
Transactional ESPSalesforce CRM
Total observations148
Active days38
Avg per active day3.9
Last activity📬 Active · yesterday
Cadence~every 2 days

Other technologies

Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.

AMP for Email Yes
Compare Google with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 2/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to google.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 83 observed emails use a return-path aligned with google.com (doclist.bounces.google.com, calendar-server.bounces.google.com, rtc-meetings-api.bounces.google.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 118 observed emails sign with a domain aligned with google.com (google.com, docs.google.com, accounts.google.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 83% TLS 1.3 (across 29 sends).

Delivery: fast — 88% of emails in the last 7 days arrive in under 10 seconds (across 8 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Marketo 68 Salesforce MC 1

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Marketo observed Salesforce CRM observed Bloomreach observed

"Observed" pills mean we detected emails from these ESPs, but they don't appear in any SPF record we probed. They may still be properly authorized — sending infrastructure can live on subdomains we haven't seen yet, or use IP-listing instead of include: directives.

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace

Probed: google.com, doclist.bounces.google.com, gaia.bounces.google.com, calendar-server.bounces.google.com, scoutcamp.bounces.google.com, docos.bounces.google.com, rtc-meetings-api.bounces.google.com, docs.google.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 155 98.7%
promotions 2 1.3%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Bloomreach 61
100.0% 0.0% 0.0%
Marketo 62
96.8% 3.2% 0.0%
Salesforce CRM 4
100.0% 0.0% 0.0%
Salesforce MC 1
100.0% 0.0% 0.0%

ESP activity over time

Apr 29 – Jun 29, 2026 · 40 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

13 0 Marketo: 1 (2026-04-29)1Marketo: 1 (2026-04-30)1Marketo: 1 (2026-05-01)1Salesforce CRM: 4 (2026-05-04)4Bloomreach: 1 (2026-05-05)1Marketo: 2 (2026-05-06)2Bloomreach: 9 (2026-05-11)Marketo: 3 (2026-05-11)12Bloomreach: 4 (2026-05-12)Marketo: 1 (2026-05-12)Salesforce CRM: 1 (2026-05-12)6Bloomreach: 2 (2026-05-13)Marketo: 2 (2026-05-13)4Bloomreach: 3 (2026-05-14)Marketo: 2 (2026-05-14)5Marketo: 2 (2026-05-15)2Bloomreach: 3 (2026-05-18)Marketo: 2 (2026-05-18)5Bloomreach: 1 (2026-05-19)1Bloomreach: 4 (2026-05-20)Marketo: 1 (2026-05-20)5Bloomreach: 2 (2026-05-21)2Bloomreach: 1 (2026-05-22)1Bloomreach: 2 (2026-05-24)2Bloomreach: 5 (2026-05-26)Marketo: 2 (2026-05-26)7Bloomreach: 2 (2026-05-27)Marketo: 2 (2026-05-27)4Bloomreach: 3 (2026-05-28)Marketo: 1 (2026-05-28)4Marketo: 1 (2026-06-01)1Bloomreach: 13 (2026-06-02)13Bloomreach: 3 (2026-06-03)Marketo: 8 (2026-06-03)11Bloomreach: 3 (2026-06-04)3Bloomreach: 5 (2026-06-05)Marketo: 7 (2026-06-05)12Bloomreach: 1 (2026-06-08)Marketo: 1 (2026-06-08)2Bloomreach: 4 (2026-06-09)4Marketo: 3 (2026-06-10)3Bloomreach: 6 (2026-06-11)6Marketo: 3 (2026-06-12)3Marketo: 1 (2026-06-15)Salesforce CRM: 1 (2026-06-15)2Marketo: 1 (2026-06-16)Salesforce MC: 1 (2026-06-16)2Marketo: 5 (2026-06-17)Salesforce CRM: 2 (2026-06-17)7Marketo: 1 (2026-06-18)1Marketo: 3 (2026-06-19)3Marketo: 3 (2026-06-22)3Marketo: 3 (2026-06-24)3Marketo: 3 (2026-06-25)3Marketo: 1 (2026-06-26)1Marketo: 1 (2026-06-29)104/2905/0605/1305/2005/2706/0306/1006/1706/2406/29
Bloomreach Marketo Salesforce CRM Salesforce MC

Similar brands using Bloomreach

Sending domains

DomainESPs detectedDelivery (7d)
google.comMarketo 68 Bloomreach 66 Salesforce CRM 8 Salesforce MC 1
docs.google.comBloomreach 5