Get Email DetectiveDetect any senderright in your inbox Gmail Outlook

Amazon

amazon.co.uk
🏆Rank #315 🏷 E-commerce 🇺🇸United States ✓ Inbox 97%

Amazon uses Amazon SES as their primary email service provider. They rank #315 in the Tranco list of most-popular domains. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 95/100).

Transactional ESPAmazon SES
Total observations237
Active days50
Avg per active day4.7
Last activity📬 Active · today
Cadencealmost daily
Compare Amazon with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 6/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to amazon.com. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: 95% of observed emails use an aligned return-path (bounces.amazon.co.uk, corpmail.amazon.co.uk); the rest use third-party paths (red-robot.net, eu-west-1.amazonses.com) where DMARC has to rely on DKIM alignment.

DKIM alignment: all 163 observed emails sign with a domain aligned with amazon.co.uk (amazon.co.uk, business.amazon.co.uk). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 63 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 25 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Salesforce MC

Probed: amazon.co.uk, bounces.amazon.co.uk, red-robot.net, eu-west-1.amazonses.com, corpmail.amazon.co.uk, shipping.amazon.co.uk, business.amazon.co.uk

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 174 97.2%
promotions 5 2.8%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 145
96.6% 3.4% 0.0%

ESP activity over time

Apr 30 – Jun 30, 2026 · 55 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

11 0 Amazon SES: 1 (2026-04-30)1Amazon SES: 10 (2026-05-01)10Amazon SES: 5 (2026-05-02)5Amazon SES: 1 (2026-05-03)1Amazon SES: 1 (2026-05-04)1Amazon SES: 4 (2026-05-05)4Amazon SES: 4 (2026-05-06)4Amazon SES: 4 (2026-05-08)4Amazon SES: 1 (2026-05-09)1Amazon SES: 4 (2026-05-10)4Amazon SES: 6 (2026-05-11)6Amazon SES: 5 (2026-05-12)5Amazon SES: 2 (2026-05-13)2Amazon SES: 3 (2026-05-14)3Amazon SES: 6 (2026-05-15)6Amazon SES: 5 (2026-05-16)5Amazon SES: 5 (2026-05-17)5Amazon SES: 7 (2026-05-18)7Amazon SES: 2 (2026-05-19)2Amazon SES: 6 (2026-05-20)6Amazon SES: 5 (2026-05-21)5Amazon SES: 9 (2026-05-22)9Amazon SES: 3 (2026-05-23)3Amazon SES: 2 (2026-05-24)2Amazon SES: 2 (2026-05-25)2Amazon SES: 2 (2026-05-26)2Amazon SES: 1 (2026-05-27)1Amazon SES: 10 (2026-05-28)10Amazon SES: 7 (2026-05-29)7Amazon SES: 11 (2026-05-30)11Amazon SES: 1 (2026-05-31)1Amazon SES: 4 (2026-06-01)4Amazon SES: 2 (2026-06-02)2Amazon SES: 3 (2026-06-04)3Amazon SES: 10 (2026-06-05)10Amazon SES: 3 (2026-06-06)3Amazon SES: 8 (2026-06-07)8Amazon SES: 4 (2026-06-08)4Amazon SES: 5 (2026-06-09)5Amazon SES: 3 (2026-06-10)3Amazon SES: 2 (2026-06-11)2Amazon SES: 8 (2026-06-12)8Amazon SES: 2 (2026-06-13)2Amazon SES: 1 (2026-06-14)1Amazon SES: 2 (2026-06-15)2Amazon SES: 5 (2026-06-16)5Amazon SES: 7 (2026-06-17)7Amazon SES: 4 (2026-06-19)4Amazon SES: 2 (2026-06-21)2Amazon SES: 6 (2026-06-22)6Amazon SES: 6 (2026-06-23)6Amazon SES: 6 (2026-06-24)6Amazon SES: 2 (2026-06-25)2Amazon SES: 2 (2026-06-26)2Amazon SES: 5 (2026-06-30)504/3005/0705/1405/2105/2806/0406/1106/1806/2506/30
Amazon SES

Similar brands using Amazon SES

Sending IPs

IP addresses amazon.co.uk has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
54.240.0.117 a0-117.smtp-out.eu-west-1.amazonses.com 5 Check →
54.240.0.65 a0-65.smtp-out.eu-west-1.amazonses.com 4 Check →
54.240.1.157 a1-157.smtp-out.eu-west-1.amazonses.com 4 3 Check →
54.240.0.220 a0-220.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.0.217 a0-217.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.0.80 a0-80.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.0.88 a0-88.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.1.164 a1-164.smtp-out.eu-west-1.amazonses.com 3 2 Check →
54.240.0.132 a0-132.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.1.59 a1-59.smtp-out.eu-west-1.amazonses.com 3 1 Check →
54.240.1.169 a1-169.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.1.41 a1-41.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.1.19 a1-19.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.1.78 a1-78.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.1.6 a1-6.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.1.60 a1-60.smtp-out.eu-west-1.amazonses.com 3 Check →
23.251.240.7 e240-7.smtp-out.eu-north-1.amazonses.com 3 3 Check →
54.240.0.37 a0-37.smtp-out.eu-west-1.amazonses.com 2 Check →
54.240.0.30 a0-30.smtp-out.eu-west-1.amazonses.com 2 Check →
54.240.0.150 a0-150.smtp-out.eu-west-1.amazonses.com 2 Check →
54.240.0.231 a0-231.smtp-out.eu-west-1.amazonses.com 2 Check →
54.240.1.148 a1-148.smtp-out.eu-west-1.amazonses.com 2 1 Check →
54.240.0.41 a0-41.smtp-out.eu-west-1.amazonses.com 2 Check →
23.249.218.55 d218-55.smtp-out.eu-west-2.amazonses.com 2 Check →
54.240.0.130 a0-130.smtp-out.eu-west-1.amazonses.com 2 Check →

Sending domains

DomainESPs detectedDelivery (7d)
amazon.co.ukAmazon SES 218
shipping.amazon.co.ukAmazon SES 14
business.amazon.co.ukAmazon SES 5