Nytimes uses Responsys for marketing email and SparkPost for transactional/notifications. They rank #154 in the Tranco list of most-popular domains. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 100/100). We've recorded 1 ESP change since first observing this brand.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to vali.email. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 166 observed emails use a return-path aligned with nytimes.com (bounce.nytimes.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 173 observed emails sign with a domain aligned with nytimes.com (nytimes.com, e.newyorktimes.com, service.newyorktimes.com). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: digicert.
TLS: 10% TLS 1.3, 90% TLS 1.2 (across 97 sends).
Delivery (last 7 days): 79% under 10 seconds, 4% over 1 minute (across 52 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: nytimes.com, bounce.nytimes.com, e.newyorktimes.com, service.newyorktimes.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 143 | 91.7% |
| promotions | 13 | 8.3% |
Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 7% reached the Focused inbox across 15 observed emails.
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Responsys | 20 | 45.0% | 55.0% | 0.0% | |
| SparkPost | 129 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses nytimes.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 156.70.4.234 | mta-70-4-234.sparkpostmail.com |
16 | 2 | Check → |
| 156.70.13.175 | mta-70-13-175.sparkpostmail.com |
14 | 3 | Check → |
| 156.70.13.173 | mta-70-13-173.sparkpostmail.com |
13 | 1 | Check → |
| 156.70.4.84 | mta-70-4-84.sparkpostmail.com |
12 | 1 | Check → |
| 192.174.83.71 | mta-83-71.sparkpostmail.com |
12 | 1 | Check → |
| 156.70.13.178 | mta-70-13-178.sparkpostmail.com |
11 | 2 | Check → |
| 156.70.13.174 | mta-70-13-174.sparkpostmail.com |
11 | 1 | Check → |
| 156.70.4.86 | mta-70-4-86.sparkpostmail.com |
10 | 3 | Check → |
| 156.70.4.83 | mta-70-4-83.sparkpostmail.com |
9 | — | Check → |
| 156.70.13.177 | mta-70-13-177.sparkpostmail.com |
8 | 4 | Check → |
| 192.174.83.69 | mta-83-69.sparkpostmail.com |
7 | 3 | Check → |
| 192.174.83.70 | mta-83-70.sparkpostmail.com |
7 | 1 | Check → |
| 156.70.13.176 | mta-70-13-176.sparkpostmail.com |
6 | 3 | Check → |
| 156.70.4.85 | mta-70-4-85.sparkpostmail.com |
6 | 2 | Check → |
| 156.70.4.233 | mta-70-4-233.sparkpostmail.com |
5 | 1 | Check → |
| 156.70.4.235 | mta-70-4-235.sparkpostmail.com |
5 | — | Check → |
| 66.163.186.205 | sonic310-24.consmr.mail.ne1.yahoo.com |
3 | — | Check → |
| 156.70.4.232 | mta-70-4-232.sparkpostmail.com |
3 | 1 | Check → |
| 66.163.191.82 | sonic320-20.consmr.mail.ne1.yahoo.com |
2 | — | Check → |
| 66.163.187.32 | sonic308-9.consmr.mail.ne1.yahoo.com |
2 | — | Check → |
| 66.163.189.148 | sonic314-22.consmr.mail.ne1.yahoo.com |
1 | — | Check → |
| 66.163.185.204 | sonic321-23.consmr.mail.ne1.yahoo.com |
1 | — | Check → |
| 66.163.188.82 | sonic319-20.consmr.mail.ne1.yahoo.com |
1 | — | Check → |
| 66.163.189.146 | sonic314-20.consmr.mail.ne1.yahoo.com |
1 | — | Check → |
| 66.163.189.31 | sonic322-56.consmr.mail.ne1.yahoo.com |
1 | — | Check → |
