Where all 99,453 tracked emails landed in Gmail
Brands ranked by their actual folder placement — independent of which ESP they use. Useful for spotting individual senders with deliverability problems (high spam %) or excellent inbox performance. Brands need at least 100 placement observations to qualify (higher than the ESP view's threshold because per-brand placement is noisier at small samples). Top 100 shown.
| Brand | Primary ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|---|
| activecampaign.com | ActiveCampaign | 251 | 91.6% | 2.4% | 6.0% | |
| adsalsa.com | Amazon SES | 101 | 86.1% | 0.0% | 13.9% | |
| ahrefs.com | SendGrid | 206 | 92.2% | 7.8% | 0.0% | |
| alertmouse.com | Postmark | 125 | 100.0% | 0.0% | 0.0% | |
| amazon.co.uk | Amazon SES | 179 | 97.2% | 2.8% | 0.0% | |
| amazon.com | Amazon SES | 494 | 92.7% | 7.1% | 0.2% | |
| amazon.es | Amazon SES | 136 | 96.3% | 3.7% | 0.0% | |
| amazonaws.com | Amazon SES | 134 | 100.0% | 0.0% | 0.0% | |
| americanprofitinsight.com | Amazon SES | 155 | 6.5% | 93.5% | 0.0% | |
| analystratings.net | SendGrid | 226 | 79.6% | 19.0% | 1.3% | |
| anthropic.com | SendGrid | 321 | 98.1% | 1.9% | 0.0% | |
| appsumo.com | Klaviyo | 153 | 94.8% | 5.2% | 0.0% | |
| asana.com | Amazon SES | 656 | 98.2% | 0.9% | 0.9% | |
| atlassian.com | Amazon SES | 855 | 98.5% | 1.5% | 0.0% | |
| avoma.com | Amazon SES | 130 | 100.0% | 0.0% | 0.0% | |
| barbour.com | Mailgun | 122 | 100.0% | 0.0% | 0.0% | |
| beehiiv.com | Beehiiv | 1,873 | 88.7% | 9.7% | 1.6% | |
| benchmarkemail.com | Benchmark | 112 | 91.1% | 6.3% | 2.7% | |
| bloomreach.com | Bloomreach | 272 | 99.3% | 0.7% | 0.0% | |
| braze.com | Braze | 113 | 81.4% | 16.8% | 1.8% | |
| brevo.com | Brevo | 214 | 92.1% | 5.6% | 2.3% | |
| bullandbearstockmarket.com | Amazon SES | 113 | 87.6% | 12.4% | 0.0% | |
| calendly.com | SendGrid | 318 | 99.7% | 0.3% | 0.0% | |
| canva.com | Braze | 118 | 84.7% | 15.3% | 0.0% | |
| chilipiper.com | Amazon SES | 155 | 100.0% | 0.0% | 0.0% | |
| circle.so | Mailgun | 275 | 99.3% | 0.7% | 0.0% | |
| claude.com | Iterable | 108 | 93.5% | 6.5% | 0.0% | |
| cleverreach.com | CleverReach | 128 | 97.7% | 2.3% | 0.0% | |
| clickup.com | Amazon SES | 185 | 96.8% | 3.2% | 0.0% | |
| cloudflare.com | SparkPost | 166 | 95.2% | 0.0% | 4.8% | |
| constantcontact.com | Constant Contact | 204 | 91.7% | 7.8% | 0.5% | |
| corporissanum.com | Shopify Messaging | 107 | 100.0% | 0.0% | 0.0% | |
| customer.io | SendGrid | 1,169 | 99.0% | 1.0% | 0.0% | |
| dealhub.io | SendGrid | 168 | 98.8% | 1.2% | 0.0% | |
| deel.com | Amazon SES | 130 | 100.0% | 0.0% | 0.0% | |
| economicrulebook.com | Iterable | 120 | 47.5% | 52.5% | 0.0% | |
| emaillove.com | Customer.io | 147 | 81.0% | 19.0% | 0.0% | |
| emailtooltester.com | Brevo | 342 | 86.5% | 13.5% | 0.0% | |
| etsy.com | SendGrid | 178 | 97.8% | 2.2% | 0.0% | |
| eventbrite.com | SparkPost | 107 | 98.1% | 1.9% | 0.0% | |
| figma.com | SendGrid | 361 | 97.0% | 3.0% | 0.0% | |
| flowium.com | SendGrid | 294 | 99.7% | 0.3% | 0.0% | |
| frutamare.com | Shopify Messaging | 205 | 90.7% | 2.0% | 7.3% | |
| futureslabresearch.com | Iterable | 174 | 44.3% | 53.4% | 2.3% | |
| getsentry.com | SendGrid | 159 | 99.4% | 0.0% | 0.6% | |
| glassdoor.com | SendGrid | 118 | 100.0% | 0.0% | 0.0% | |
| gong.io | Mailgun | 349 | 100.0% | 0.0% | 0.0% | |
| google.com | Bloomreach | 160 | 98.8% | 1.3% | 0.0% | |
| greatmarketvision.com | Iterable | 127 | 52.8% | 45.7% | 1.6% | |
| hubspot.com | HubSpot | 774 | 98.1% | 1.4% | 0.5% | |
| hubstaff.com | Amazon SES | 251 | 100.0% | 0.0% | 0.0% | |
| impact.com | SendGrid | 319 | 88.7% | 8.5% | 2.8% | |
| indeed.com | SparkPost | 118 | 94.1% | 5.9% | 0.0% | |
| insiderintelligence.com | Salesforce MC | 113 | 98.2% | 1.8% | 0.0% | |
| intercom.com | Amazon SES | 409 | 99.8% | 0.2% | 0.0% | |
| intuit.com | SendGrid | 122 | 95.9% | 4.1% | 0.0% | |
| iterable.com | Salesforce CRM | 150 | 90.7% | 9.3% | 0.0% | |
| justworks.com | Constant Contact | 194 | 100.0% | 0.0% | 0.0% | |
| kajabimail.com | Kajabi | 274 | 88.0% | 11.7% | 0.4% | |
| kit.com | Kit | 376 | 97.1% | 2.9% | 0.0% | |
| klaviyo.com | Klaviyo | 501 | 95.6% | 4.4% | 0.0% | |
| latticehq.com | Mailgun | 235 | 100.0% | 0.0% | 0.0% | |
| linear.app | Amazon SES | 139 | 100.0% | 0.0% | 0.0% | |
| linkedin.com | Adobe Campaign | 118 | 91.5% | 8.5% | 0.0% | |
| luma-mail.com | Amazon SES | 203 | 94.1% | 5.9% | 0.0% | |
| mailerlite.com | MailerLite | 114 | 96.5% | 0.9% | 2.6% | |
| marketingprofs.com | Acoustic | 115 | 91.3% | 8.7% | 0.0% | |
| medium.com | SendGrid | 164 | 98.8% | 1.2% | 0.0% | |
| miro.com | SparkPost | 123 | 98.4% | 1.6% | 0.0% | |
| moengage.com | Salesforce CRM | 210 | 100.0% | 0.0% | 0.0% | |
| monday.com | Braze | 239 | 95.8% | 4.2% | 0.0% | |
| morningbrew.com | Sailthru | 255 | 96.5% | 3.1% | 0.4% | |
| movableink.com | Salesforce CRM | 199 | 100.0% | 0.0% | 0.0% | |
| nanit.com | Cordial | 115 | 100.0% | 0.0% | 0.0% | |
| netflix.com | Amazon SES | 185 | 88.6% | 10.3% | 1.1% | |
| nextdoor.co.uk | SendGrid | 249 | 75.5% | 24.5% | 0.0% | |
| nextdoor.com | SendGrid | 272 | 86.8% | 6.6% | 6.6% | |
| nytimes.com | SparkPost | 157 | 91.7% | 8.3% | 0.0% | |
| omnisend.com | Omnisend | 366 | 83.3% | 11.7% | 4.9% | |
| ongoody.com | Customer.io | 104 | 96.2% | 3.8% | 0.0% | |
| openai.com | SendGrid | 235 | 97.9% | 2.1% | 0.0% | |
| opensourcetrades.com | Iterable | 146 | 37.7% | 62.3% | 0.0% | |
| pandadoc.net | Mailgun | 100 | 100.0% | 0.0% | 0.0% | |
| pertxpert.com | Iterable | 110 | 51.8% | 45.5% | 2.7% | |
| pinterest.com | Mailgun | 252 | 27.0% | 73.0% | 0.0% | |
| reallygoodemails.com | Cordial | 118 | 75.4% | 23.7% | 0.8% | |
| rechargemail.com | SendGrid | 139 | 95.7% | 0.0% | 4.3% | |
| reddit.com | Amazon SES | 209 | 90.0% | 4.3% | 5.7% | |
| revenuespotlights.com | Iterable | 117 | 46.2% | 53.8% | 0.0% | |
| royalgainnetwork.com | Iterable | 102 | 31.4% | 68.6% | 0.0% | |
| saferetirementreports.com | Iterable | 101 | 60.4% | 38.6% | 1.0% | |
| salesforce.com | Salesforce MC | 705 | 97.3% | 2.4% | 0.3% | |
| sarbacane.com | Sarbacane | 120 | 100.0% | 0.0% | 0.0% | |
| seguno.com | Seguno | 539 | 82.2% | 2.2% | 15.6% | |
| shopify.com | Shopify Messaging | 303 | 91.7% | 6.9% | 1.3% | |
| skool.com | SendGrid | 212 | 96.2% | 0.9% | 2.8% | |
| slack.com | Amazon SES | 463 | 99.6% | 0.0% | 0.4% | |
| smartinvestingschronicle.com | Iterable | 109 | 45.0% | 55.0% | 0.0% | |
| stockmarkethour.com | Amazon SES | 182 | 2.7% | 97.3% | 0.0% | |
| stripe.com | Amazon SES | 346 | 98.6% | 0.9% | 0.6% |