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Asana

asana.com
🏆Rank #2,296 🏷 SaaS 🇺🇸United States ✓ Inbox 98%

Asana uses Iterable for marketing email and Amazon SES for transactional/notifications. They rank #2,296 in the Tranco list of most-popular domains. We've also observed sends via 3 other providers: Mailchimp, ActiveCampaign, Pardot. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 95/100).

Marketing ESPIterable
Transactional ESPAmazon SES
Total observations987
Active days47
Avg per active day21.0
Last activity📬 Active · today
Cadence~every 2 days

Other technologies

Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.

AMP for Email Yes
Compare Asana with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 6/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to easydmarc.us. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 930 observed emails use a return-path aligned with asana.com (sesbounces.asana.com, bounce.asana.com, return.asana.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 853 observed emails sign with a domain aligned with asana.com (asana.com, go.asana.com, email1.asana.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Transport & deliverability

TLS: modern — 93% TLS 1.3 (across 397 sends).

Delivery: fast — 97% of emails in the last 7 days arrive in under 10 seconds (across 157 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Mailchimp 8 ActiveCampaign 4 Pardot 2 Help Scout 1

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed Iterable ✓ via SparkPost Mailchimp ✓ via Amazon SES ActiveCampaign ✓ via Amazon SES

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Adobe Campaign Google Workspace Marketo SparkPost

Probed: asana.com, sesbounces.asana.com, bounce.asana.com, sesbounces-eu.asana.com, return.asana.com, email1.asana.com, go.asana.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 635 98.1%
promotions 6 0.9%
spam 6 0.9%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 578
98.4% 0.9% 0.7%
ActiveCampaign 4
75.0% 25.0% 0.0%
Help Scout 1
100.0% 0.0% 0.0%
Iterable 15
100.0% 0.0% 0.0%
Mailchimp 7
100.0% 0.0% 0.0%
Pardot 2
100.0% 0.0% 0.0%

ESP activity over time

Apr 23 – Jun 30, 2026 · 56 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

64 0 Amazon SES: 5 (2026-04-23)5Amazon SES: 3 (2026-04-28)3Amazon SES: 1 (2026-04-30)1Amazon SES: 2 (2026-05-01)2Amazon SES: 13 (2026-05-04)13Amazon SES: 11 (2026-05-05)11Amazon SES: 7 (2026-05-06)7Amazon SES: 1 (2026-05-07)1Amazon SES: 2 (2026-05-08)2Amazon SES: 15 (2026-05-11)15Amazon SES: 15 (2026-05-12)15Amazon SES: 11 (2026-05-13)11Amazon SES: 8 (2026-05-14)8Amazon SES: 14 (2026-05-15)14Amazon SES: 1 (2026-05-17)1Amazon SES: 14 (2026-05-18)14Amazon SES: 9 (2026-05-19)9Amazon SES: 13 (2026-05-20)13Amazon SES: 10 (2026-05-21)10Amazon SES: 9 (2026-05-22)Iterable: 1 (2026-05-22)10Amazon SES: 1 (2026-05-23)1Amazon SES: 4 (2026-05-24)4Amazon SES: 7 (2026-05-25)7Amazon SES: 27 (2026-05-26)27Amazon SES: 24 (2026-05-27)24Amazon SES: 28 (2026-05-28)28Amazon SES: 44 (2026-05-29)44Amazon SES: 4 (2026-05-31)4Amazon SES: 49 (2026-06-01)49Amazon SES: 42 (2026-06-02)42Amazon SES: 17 (2026-06-03)17Amazon SES: 29 (2026-06-04)Iterable: 3 (2026-06-04)32Amazon SES: 64 (2026-06-05)64Amazon SES: 12 (2026-06-06)12Amazon SES: 4 (2026-06-07)4Amazon SES: 24 (2026-06-08)24Amazon SES: 30 (2026-06-09)Iterable: 3 (2026-06-09)33Amazon SES: 28 (2026-06-10)Iterable: 2 (2026-06-10)Pardot: 2 (2026-06-10)32Amazon SES: 25 (2026-06-11)Iterable: 3 (2026-06-11)28Amazon SES: 24 (2026-06-12)Mailchimp: 4 (2026-06-12)28Amazon SES: 1 (2026-06-13)1Amazon SES: 1 (2026-06-14)1Amazon SES: 28 (2026-06-15)Iterable: 1 (2026-06-15)ActiveCampaign: 2 (2026-06-15)31Amazon SES: 32 (2026-06-16)Mailchimp: 4 (2026-06-16)Help Scout: 1 (2026-06-16)37Amazon SES: 23 (2026-06-17)23Amazon SES: 31 (2026-06-18)31Amazon SES: 21 (2026-06-19)21ActiveCampaign: 1 (2026-06-21)1Amazon SES: 25 (2026-06-22)Iterable: 2 (2026-06-22)27Amazon SES: 35 (2026-06-23)35Amazon SES: 22 (2026-06-24)ActiveCampaign: 1 (2026-06-24)23Amazon SES: 33 (2026-06-25)33Amazon SES: 19 (2026-06-26)19Amazon SES: 2 (2026-06-28)2Amazon SES: 18 (2026-06-29)18Amazon SES: 12 (2026-06-30)1204/2304/3005/0705/1405/2105/2806/0406/1106/1806/2506/30
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Amazon SES Iterable Mailchimp ActiveCampaign Pardot Help Scout

Similar brands using Iterable

Sending IPs

IP addresses asana.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
54.240.67.148 a67-148.smtp-out.amazonses.com 94 12 Check →
54.240.67.145 a67-145.smtp-out.amazonses.com 92 17 Check →
54.240.67.153 a67-153.smtp-out.amazonses.com 90 11 Check →
54.240.67.155 a67-155.smtp-out.amazonses.com 89 14 Check →
54.240.67.150 a67-150.smtp-out.amazonses.com 81 15 Check →
54.240.67.149 a67-149.smtp-out.amazonses.com 77 6 Check →
54.240.65.106 a65-106.smtp-out.amazonses.com 75 9 Check →
54.240.67.154 a67-154.smtp-out.amazonses.com 70 4 Check →
54.240.67.152 a67-152.smtp-out.amazonses.com 68 8 Check →
54.240.65.107 a65-107.smtp-out.amazonses.com 60 7 Check →
54.240.67.146 a67-146.smtp-out.amazonses.com 59 7 Check →
54.240.67.151 a67-151.smtp-out.amazonses.com 58 9 Check →
54.240.67.147 a67-147.smtp-out.amazonses.com 54 8 Check →
192.174.82.165 mta-82-165.sparkpostmail.com 12 2 Check →
192.174.82.166 mta-82-166.sparkpostmail.com 3 Check →
23.251.230.70 e230-70.smtp-out.amazonses.com 3 Check →
206.55.156.8 h156-8.smtp-out.eu-central-1.amazonses.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
asana.comAmazon SES 957 Mailchimp 8 ActiveCampaign 4 Pardot 2 Iterable 2 Help Scout 1
go.asana.comIterable 7
email1.asana.comIterable 6