Businessinsider uses Iterable for marketing email and SendGrid for transactional/notifications. They rank #412 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 100/100).
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to insider.com. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 23 observed emails use a return-path aligned with businessinsider.com (bounces.businessinsider.com, em6568.businessinsider.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 23 observed emails sign with a domain aligned with businessinsider.com (email.businessinsider.com, businessinsider.com). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: digicert.
TLS: 5% TLS 1.3, 95% TLS 1.2 (across 22 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 2 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: businessinsider.com, bounces.businessinsider.com, em6568.businessinsider.com, email.businessinsider.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 24 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| SendGrid | 1 | 100.0% | 0.0% | 0.0% | |
| Iterable | 23 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses businessinsider.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 156.70.120.187 | mta-70-120-187.sparkpostmail.com |
11 | 9 | Check → |
| 156.70.52.171 | mta-70-52-171.sparkpostmail.com |
5 | 3 | Check → |
| 199.15.224.156 | mta-15-224-156.sparkpostmail.com |
5 | 3 | Check → |
| 156.70.151.198 | mta-70-151-198.sparkpostmail.com |
2 | 1 | Check → |
| 167.89.44.153 | xtrwncww.outbound-mail.sendgrid.net |
1 | — | Check → |
