Email Detective — ESP Tracker

Responsys

Enterprise Platform

Enterprise B2C marketing by Oracle.

Industries using Responsys

Distribution of brands using Responsys by industry. Helps you gauge whether this ESP is popular with businesses similar to yours. Brands tagged in two industries are counted in both.

Based on 48 of 52 brands tagged (92% coverage). Industries assigned automatically using AI; not every brand is tagged yet.

Average placement for brands using Responsys

Where this ESP's emails land in Gmail. Each brand counted once (average of per-brand percentages) so a single high-volume sender can't dominate. Spam placement is mostly driven by the sender (list quality, content, complaint rate). This number reflects both the ESP's infrastructure AND the kind of senders who choose it — not just deliverability quality.

By volume: inbox 149 · promotions 103 · spam 4 (256 emails observed)

Percentages are averaged per brand (each counted once) across 20 brands using Responsys with at least 5 placement observations each.

Powered by

Underlying transactional infrastructure Responsys routes through, detected from the sender hostname (PTR record) on each email's Received header. Bigger sample → more accurate.

• SendGrid 2 of 52 brands

Sending IPs (top 25)

IPs we've observed sending via Responsys. "Brands" = distinct brands seen on each IP; "Placement" = where those emails landed in Gmail (inbox / promotions / spam). Click "reputation" to check the IP on Cisco Talos.