Hoka uses Cordial for marketing email and SendGrid for transactional/notifications. They rank #14,035 in the Tranco list of most-popular domains. We've also observed sends via Mailgun. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 85/100).
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 6 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to proofpoint.com. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 9 observed emails use a return-path aligned with hoka.com (em4104.email.hoka.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 16 observed emails sign with a domain aligned with hoka.com (emails.hoka.com, email.hoka.com, updates.hoka.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: 33% TLS 1.3, 67% TLS 1.2 (across 15 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 6 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
Mailgun 4ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
"Observed" pills mean we detected emails from these ESPs, but they don't appear in any SPF record we probed. They may still be properly authorized — sending infrastructure can live on subdomains we haven't seen yet, or use IP-listing instead of include: directives.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: hoka.com, em4104.email.hoka.com, emails.hoka.com, updates.hoka.com, email.hoka.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 9 | 40.9% |
| promotions | 13 | 59.1% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| SendGrid | 8 | 37.5% | 62.5% | 0.0% | |
| Cordial | 10 | 20.0% | 80.0% | 0.0% | |
| Mailgun | 1 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses hoka.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 167.89.49.131 | o219.ptr2845.email.hoka.com |
9 | — | Check → |
| 192.112.152.143 | mta-143-152.hoka.com.cordialmail.net |
7 | 2 | Check → |
| 192.112.152.142 | mta-142-152.hoka.com.cordialmail.net |
6 | 3 | Check → |
| 192.112.152.144 | mta-144-152.hoka.com.cordialmail.net |
2 | — | Check → |
| 156.70.121.239 | mta-70-121-239.sparkpostmail.com |
1 | — | Check → |