Predictive retail marketing platform. Built on SendGrid infrastructure.
Bluecore is the 54th most popular marketing ESP we track.
Detected by 24 distinct extension users.
Distribution of brands using Bluecore by industry. Helps you gauge whether this ESP is popular with businesses similar to yours. Brands tagged in two industries are counted in both.
Based on 13 of 15 brands tagged (87% coverage). Industries assigned automatically using AI; not every brand is tagged yet.
Where this ESP's emails land in Gmail. Each brand counted once (average of per-brand percentages) so a single high-volume sender can't dominate. Spam placement is mostly driven by the sender (list quality, content, complaint rate). This number reflects both the ESP's infrastructure AND the kind of senders who choose it — not just deliverability quality.
By volume: inbox 27 · promotions 28 (55 emails observed)
Percentages are averaged per brand (each counted once) across 3 brands using Bluecore with at least 5 placement observations each.
Underlying transactional infrastructure Bluecore routes through, detected from the sender hostname (PTR record) on each email's Received header. Bigger sample → more accurate.
15 as their primary ESP. Primary users are listed first, then secondary.
| Brand | Role | Obs | Spam | Last seen |
|---|---|---|---|---|
|
Lenovo
lenovo.com
|
primary | 7 | 0.0% | 2026-06-25 |
|
Loft
loft.com
|
primary | 1 | — | 2026-06-02 |
|
Backcountry
backcountry.com
|
primary | 2 | — | 2026-05-08 |
|
Adorama
adorama.com
|
primary | 5 | 0.0% | 2026-06-19 |
|
Northerntool
northerntool.com
|
primary | 2 | — | 2026-06-20 |
|
Express
express.com
|
primary | 2 | — | 2026-06-07 |
|
Jtv
jtv.com
|
primary | 1 | — | 2026-06-24 |
|
Icebreaker
icebreaker.com
|
primary | 18 | 0.0% | 2026-06-27 |
|
Dxl
dxl.com
|
primary | 3 | 0.0% | 2026-06-06 |
|
Prana
prana.com
|
primary | 1 | — | 2026-05-18 |
|
Huckberry
huckberry.com
|
primary | 2 | — | 2026-05-22 |
|
Footlocker
footlocker.ca
|
primary | 2 | 0.0% | 2026-05-17 |
|
Emailhsn
emailhsn.com
|
primary | 3 | 0.0% | 2026-06-19 |
|
Jockeycomfort
jockeycomfort.com
|
primary | 8 | 0.0% | 2026-06-26 |
|
Tomfordfashion
tomfordfashion.fr
|
primary | 1 | — | 2026-06-18 |
IPs we've observed sending via Bluecore. "Brands" = distinct brands seen on each IP; "Placement" = where those emails landed in Gmail (inbox / promotions / spam). Click "reputation" to check the IP on Cisco Talos.
| IP | Hostname | Brands | Obs | Placement | Reputation |
|---|---|---|---|---|---|
| 149.72.30.189 | o1157.news-us.icebreaker.com |
1 | 11 | 4 | Check → |
| 149.72.30.19 | o1158.news-us.icebreaker.com |
1 | 7 | 2 | Check → |
| 168.245.96.36 | o784.bc.adorama.com |
1 | 4 | 3 | Check → |
| 167.89.59.159 | o343.email.jockeycomfort.com |
1 | 4 | 1 | Check → |
| 149.72.133.25 | o347.email.jockeycomfort.com |
1 | 4 | — | Check → |
| 167.89.0.208 | o1084.b.backcountry.com |
1 | 2 | — | Check → |
| 149.72.131.111 | o333.b.email.northerntool.com |
1 | 2 | 2 | Check → |
| 159.183.221.162 | o1078.email.dxl.com |
1 | 2 | — | Check → |
| 149.72.133.212 | o1076.h.emailhsn.com |
1 | 2 | 2 | Check → |
| 159.183.212.244 | o1117.hb.huckberry.com |
1 | 2 | — | Check → |
| 149.72.75.235 | o665.b.express.com |
1 | 1 | — | Check → |
| 167.89.61.58 | o143.b.express.com |
1 | 1 | — | Check → |
| 149.72.138.227 | o313.bc.adorama.com |
1 | 1 | — | Check → |
| 168.245.27.115 | o205.e.columbia.com |
1 | 1 | — | Check → |
| 168.245.95.70 | o762.e.loft.com |
1 | 1 | — | Check → |
| 159.183.221.166 | o1079.email.dxl.com |
1 | 1 | — | Check → |
| 149.72.31.154 | o1097.email.tomfordfashion.com |
1 | 1 | 1 | Check → |
| 159.183.206.140 | o1120.h.emailhsn.com |
1 | 1 | — | Check → |
| 149.72.153.58 | o786.mail.jtv.com |
1 | 1 | 1 | Check → |