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Adorama

adorama.com
🏆Rank #20,195 🏷 E-commerce 🇺🇸United States

Adorama uses Bluecore as their primary email service provider. They rank #20,195 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 95/100).

Marketing ESPBluecore
Total observations5
Active days2
Avg per active day2.5
Last activity📬 Active · 11 days ago
Cadence~every 3 days
Compare Adorama with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 3/10

SPF / DKIM / DMARC above reflect the last 4 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to easydmarc.us. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 5 observed emails use a return-path aligned with adorama.com (em.bc.adorama.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 5 observed emails sign with a domain aligned with adorama.com (bc.adorama.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 5 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Bluecore ✓ via SendGrid

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Salesforce MC SendGrid

Probed: adorama.com, em.bc.adorama.com, bc.adorama.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 4 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Bluecore 4
100.0% 0.0% 0.0%

ESP activity over time

Jun 15 – Jun 19, 2026 · 2 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Bluecore: 1 (2026-06-15)1Bluecore: 4 (2026-06-19)406/1506/1606/1706/1806/19
Bluecore

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Sending IPs

IP addresses adorama.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
168.245.96.36 o784.bc.adorama.com 4 3 Check →
149.72.138.227 o313.bc.adorama.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
bc.adorama.comBluecore 5