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Simplepractice

simplepractice.com
🏆Rank #22,102 🏷 SaaS 🇺🇸United States ✓ Inbox 96%

Simplepractice uses Iterable for marketing email and SendGrid for transactional/notifications. They rank #22,102 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is good (score 80/100).

Marketing ESPIterable
Transactional ESPSendGrid
Total observations30
Active days13
Avg per active day2.3
Last activity📬 Active · 8 days ago
Cadence~weekly
Compare Simplepractice with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 9/10

SPF / DKIM / DMARC above reflect the last 4 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to simplepractice.com. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 22 observed emails use a return-path aligned with simplepractice.com (em.simplepractice.com, bounces.simplepractice.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 21 observed emails sign with a domain aligned with simplepractice.com (simplepractice.com, mail.simplepractice.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 80% TLS 1.3 (across 5 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Zendesk 1

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SendGrid ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Mailchimp Mailgun SparkPost

Probed: simplepractice.com, em.simplepractice.com, bounces.simplepractice.com, mail.simplepractice.com, sendgrid.simplepractice.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 26 96.3%
promotions 1 3.7%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Iterable 1
100.0% 0.0% 0.0%
SendGrid 19
94.7% 5.3% 0.0%
Zendesk 1
100.0% 0.0% 0.0%

ESP activity over time

Apr 30 – Jun 22, 2026 · 15 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

6 0 SendGrid: 3 (2026-04-30)3SendGrid: 2 (2026-05-01)2SendGrid: 1 (2026-05-05)1SendGrid: 1 (2026-05-06)1SendGrid: 1 (2026-05-07)1SendGrid: 1 (2026-05-14)1SendGrid: 1 (2026-05-26)1SendGrid: 2 (2026-06-01)2SendGrid: 2 (2026-06-03)Zendesk: 1 (2026-06-03)3SendGrid: 1 (2026-06-04)1SendGrid: 6 (2026-06-06)6SendGrid: 1 (2026-06-08)1SendGrid: 2 (2026-06-10)2Iterable: 1 (2026-06-18)1SendGrid: 4 (2026-06-22)404/3005/0605/1205/1805/2405/3006/0506/1106/1706/22
SendGrid Zendesk Iterable

Similar brands using Iterable

Sending IPs

IP addresses simplepractice.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
159.183.133.212 o9.sendgrid.simplepractice.com 10 1 Check →
168.245.24.227 o6.sendgrid.simplepractice.com 5 2 Check →
168.245.74.173 o2.sendgrid.simplepractice.com 4 Check →
168.245.25.27 o7.sendgrid.simplepractice.com 4 Check →
168.245.27.71 o5.sendgrid.simplepractice.com 2 Check →
168.245.112.84 o3.sendgrid.simplepractice.com 2 Check →
192.161.151.13 mta-out13.pod13.usw2.zdsys.com 1 Check →
156.70.72.190 mta-70-72-190.sparkpostmail.com 1 1 Check →
168.245.13.88 o4.sendgrid.simplepractice.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
simplepractice.comSendGrid 28 Zendesk 1
mail.simplepractice.comIterable 1