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Shakeshack

shakeshack.com
🏆Rank #40,265 🏷 Food & Beverage 🇺🇸United States

Shakeshack uses Braze as their primary email service provider. They rank #40,265 in the Tranco list of most-popular domains. Their email authentication setup is good (score 65/100). Missing: one-click unsubscribe.

Marketing ESPBraze
Total observations3
Active days2
Avg per active day1.5
Last activity📬 Active · 13 days ago
Cadence~every 3 days
Compare Shakeshack with another brand:

Email setup 65/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
65/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
missing
SPF lookups 10/10
Authentication

DMARC reports sent to shakeshack.com. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (amazonses.com) — SPF passes there but doesn't align with shakeshack.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 3 observed emails sign with a domain aligned with shakeshack.com (shakeshack.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Braze ✓ via Amazon SES

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Mailchimp Mailgun Mandrill Microsoft 365 Salesforce MC

Probed: shakeshack.com, amazonses.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 2 66.7%
spam 1 33.3%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Braze 3
66.7% 0.0% 33.3%

ESP activity over time

Jun 12 – Jun 17, 2026 · 2 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Braze: 2 (2026-06-12)2Braze: 1 (2026-06-17)106/1206/1306/1406/1506/1606/17
Braze

Similar brands using Braze

Sending IPs

IP addresses shakeshack.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
54.240.9.156 a9-156.smtp-out.amazonses.com 3 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
shakeshack.comBraze 3