Theguardian uses Braze for marketing email and SendGrid for transactional/notifications. They rank #188 in the Tranco list of most-popular domains. We've also observed sends via Amazon SES. Email goes out from 4 different subdomains. Their email authentication setup is solid (score 100/100). We've recorded 2 ESP changes since first observing this brand.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 9 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to theguardian.com. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: 96% of observed emails use an aligned return-path (abmail.editorial.theguardian.com, abmail.email.theguardian.com, identity-email-validation.theguardian.com); the rest use third-party paths (eu-west-1.amazonses.com) where DMARC has to rely on DKIM alignment.
DKIM alignment: all 38 observed emails sign with a domain aligned with theguardian.com (editorial.theguardian.com, email.theguardian.com, profile.theguardian.com). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: digicert.
TLS: modern — 100% TLS 1.3 (across 11 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 20 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
Amazon SES 4ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: theguardian.com, abmail.email.theguardian.com, abmail.editorial.theguardian.com, eu-west-1.amazonses.com, identity-email-validation.theguardian.com, email.theguardian.com, editorial.theguardian.com, profile.theguardian.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 31 | 72.1% |
| promotions | 12 | 27.9% |
Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 46% reached the Focused inbox across 48 observed emails.
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Braze | 33 | 66.7% | 33.3% | 0.0% | |
| SendGrid | 2 | 50.0% | 50.0% | 0.0% | |
| Amazon SES | 2 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses theguardian.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 167.89.49.187 | o4054.abmail.editorial.theguardian.com |
14 | — | Check → |
| 223.165.120.202 | o4890.abmail.editorial.theguardian.com |
9 | — | Check → |
| 223.165.120.203 | o4891.abmail.email.theguardian.com |
8 | 3 | Check → |
| 167.89.49.122 | o1393.abmail.editorial.theguardian.com |
6 | — | Check → |
| 167.89.5.112 | o1264.abmail.email.theguardian.com |
5 | — | Check → |
| 54.240.90.163 | a90-163.smtp-out.eu-west-1.amazonses.com |
2 | — | Check → |
| 54.240.90.164 | unknown |
2 | — | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
editorial.theguardian.com | Braze 83 | |
email.theguardian.com | Braze 12 SendGrid 4 | |
profile.theguardian.com | Amazon SES 2 | |
theguardian.com | Amazon SES 2 |
