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Numan

numan.com
🏆Rank #224,872 🏷 Health 🇬🇧United Kingdom ✓ Inbox 100%

Numan uses Customer.io as their primary email service provider. They rank #224,872 in the Tranco list of most-popular domains. We've also observed sends via Brevo. Their email authentication setup is good (score 80/100). We've recorded 1 ESP change since first observing this brand.

Marketing ESPCustomer.io
Total observations19
Active days8
Avg per active day2.4
Last activity📬 Active · yesterday
Cadence~every 3 days
Compare Numan with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 5/10

SPF / DKIM / DMARC above reflect the last 5 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to numan.com. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 19 observed emails use a return-path aligned with numan.com (cioeu98565.numan.com, outbound.intercom.numan.com, sibmail.numan.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 19 observed emails sign with a domain aligned with numan.com (cioeu98565.numan.com, numan.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: 0% TLS 1.3, 100% TLS 1.2 (across 7 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 2 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Intercom 5 Brevo 2

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Brevo ✓ confirmed Intercom ✓ via SparkPost Customer.io ✓ via Mailgun

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Mailchimp Mailgun SparkPost

Probed: numan.com, outbound.intercom.numan.com, sibmail.numan.com, cioeu98565.numan.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 18 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Brevo 2
100.0% 0.0% 0.0%
Customer.io 11
100.0% 0.0% 0.0%
Intercom 5
100.0% 0.0% 0.0%

ESP activity over time

Jun 4 – Jun 29, 2026 · 8 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Intercom: 1 (2026-06-04)1Intercom: 2 (2026-06-05)2Intercom: 1 (2026-06-07)1Customer.io: 1 (2026-06-08)Intercom: 1 (2026-06-08)Brevo: 2 (2026-06-08)4Customer.io: 2 (2026-06-09)2Customer.io: 3 (2026-06-10)3Customer.io: 4 (2026-06-22)4Customer.io: 2 (2026-06-29)206/0406/0706/1006/1306/1606/1906/2206/2506/28
Customer.io Intercom Brevo

Similar brands using Customer.io

Sending IPs

IP addresses numan.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
198.244.60.100 a100.a5d06dfa.euw1.send.eu.mailgun.net 12 5 Check →
192.174.84.111 mta-174-84-111.intercom.com.sparkpostmail.com 4 Check →
212.146.205.148 sibmail.numan.com 2 Check →
192.174.84.112 mta-174-84-112.intercom.com.sparkpostmail.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
numan.comCustomer.io 12 Intercom 5 Brevo 2