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Notion

notion.so
🏆Rank #1,060 🏷 SaaS 🇺🇸United States ✓ Inbox 96%

Notion uses Customer.io as their primary email service provider. They rank #1,060 in the Tranco list of most-popular domains. We've also observed sends via Marketo. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 95/100). We've recorded 3 ESP changes since first observing this brand.

Marketing ESPCustomer.io
Total observations48
Active days23
Avg per active day2.1
Last activity📬 Active · 2 days ago
Cadence~every 3 days
Compare Notion with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 1/10

SPF / DKIM / DMARC above reflect the last 5 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to DMARC Digests. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 32 observed emails sign with a domain aligned with notion.so (mail.notion.so, hello.notion.so). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Transport & deliverability

TLS: 23% TLS 1.3, 77% TLS 1.2 (across 13 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Marketo 6

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Marketo ✓ confirmed Customer.io ✓ via Mailgun

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Adobe Campaign Mailgun

Probed: notion.so, mail.notion.so, hello.notion.so

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 46 95.8%
promotions 2 4.2%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Marketo 5
100.0% 0.0% 0.0%
Customer.io 41
95.1% 4.9% 0.0%

ESP activity over time

May 1 – Jun 28, 2026 · 24 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Customer.io: 1 (2026-05-01)1Marketo: 1 (2026-05-04)1Customer.io: 2 (2026-05-12)2Customer.io: 4 (2026-05-13)4Customer.io: 2 (2026-05-14)2Customer.io: 1 (2026-05-15)1Customer.io: 2 (2026-05-18)2Customer.io: 2 (2026-05-19)2Customer.io: 1 (2026-05-20)1Customer.io: 1 (2026-05-21)Marketo: 2 (2026-05-21)3Customer.io: 2 (2026-05-22)2Customer.io: 1 (2026-05-24)1Customer.io: 1 (2026-05-26)1Customer.io: 4 (2026-05-28)4Customer.io: 2 (2026-05-29)2Customer.io: 2 (2026-05-31)2Customer.io: 2 (2026-06-04)2Customer.io: 4 (2026-06-09)4Customer.io: 1 (2026-06-10)1Customer.io: 3 (2026-06-11)3Customer.io: 1 (2026-06-12)1Customer.io: 1 (2026-06-15)1Customer.io: 1 (2026-06-22)Marketo: 3 (2026-06-22)4Customer.io: 1 (2026-06-28)105/0105/0705/1305/1905/2505/3106/0606/1206/1806/2406/28
Customer.io Marketo

Similar brands using Customer.io

Sending IPs

IP addresses notion.so has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
143.55.229.27 outgoing1.mail.notion.so 12 Check →
143.55.229.30 outgoing4.mail.notion.so 10 1 Check →
199.15.214.22 hello.notion.so 6 3 Check →
143.55.229.26 outgoing0.mail.notion.so 6 Check →
143.55.229.31 outgoing5.mail.notion.so 6 Check →
143.55.229.28 outgoing2.mail.notion.so 5 1 Check →
143.55.229.29 outgoing3.mail.notion.so 3 Check →

Sending domains

DomainESPs detectedDelivery (7d)
mail.notion.soCustomer.io 42
hello.notion.soMarketo 6