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Coles

coles.com.au
🏆Rank #8,664 🏷 Retail 🇦🇺Australia

Coles uses Responsys as their primary email service provider. They rank #8,664 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).

Marketing ESPResponsys
Total observations2
Active days2
Avg per active day1.0
Last activity💤 Dormant · 6 weeks ago
Cadence~weekly
Compare Coles with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 10/10
Authentication

DMARC reports sent to DMARC Analyzer (Mimecast). Policy p=reject means receivers actively block or quarantine spoofed mail.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Responsys ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Oracle Eloqua Salesforce MC SendGrid

Probed: coles.com.au, specials.coles.com.au

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 2 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Responsys 1
100.0% 0.0% 0.0%

ESP activity over time

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

No sends in the last 30 days. View all time to see history.

Similar brands using Responsys

Sending IPs

IP addresses coles.com.au has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
207.135.2.149 omp.specials.coles.com.au 2 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
specials.coles.com.auResponsys 2