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Coles

coles.com.au
🏆Rank #8,664 🏷 Retail 🇦🇺Australia

Coles uses Responsys as their primary email service provider. They rank #8,664 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).

Marketing ESPResponsys
Total observations2
Active days2
Avg per active day1.0
Last activity💤 Dormant · 6 weeks ago
Cadence~weekly
Compare Coles with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 10/10
Authentication

DMARC reports sent to DMARC Analyzer (Mimecast). Policy p=reject means receivers actively block or quarantine spoofed mail.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Responsys ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Oracle Eloqua Salesforce MC SendGrid

Probed: coles.com.au, specials.coles.com.au

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 2 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Responsys 1
100.0% 0.0% 0.0%

ESP activity over time

May 11 – May 18, 2026 · 2 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

1 0 Responsys: 1 (2026-05-11)1Responsys: 1 (2026-05-18)105/1105/1205/1305/1405/1505/1605/1705/18
Responsys

Similar brands using Responsys

Sending IPs

IP addresses coles.com.au has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
207.135.2.149 omp.specials.coles.com.au 2 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
specials.coles.com.auResponsys 2