Estonian email marketing platform. Free plan available.
Smaily is the 21st most popular marketing ESP we track.
Detected by 13 distinct extension users.
Distribution of brands using Smaily by industry. Helps you gauge whether this ESP is popular with businesses similar to yours. Brands tagged in two industries are counted in both.
Based on 61 of 93 brands tagged (66% coverage). Industries assigned automatically using AI; not every brand is tagged yet.
Where this ESP's emails land in Gmail. Each brand counted once (average of per-brand percentages) so a single high-volume sender can't dominate. Spam placement is mostly driven by the sender (list quality, content, complaint rate). This number reflects both the ESP's infrastructure AND the kind of senders who choose it — not just deliverability quality.
By volume: inbox 426 · promotions 25 · spam 11 (462 emails observed)
Percentages are averaged per brand (each counted once) across 19 brands using Smaily with at least 5 placement observations each.
89 as their primary ESP, the rest send transactional or secondary email through it. Primary users are listed first, then secondary.
| Brand | Role | Obs | Spam | Last seen |
|---|---|---|---|---|
|
Elisa
elisa.ee
|
primary | 5 | 0.0% | 2026-06-22 |
|
Zone
zone.ee
|
primary | 2 | 0.0% | 2026-06-30 |
|
G4s
g4s.com
|
primary | 1 | — | 2026-05-19 |
|
Tootukassa
tootukassa.ee
|
primary | 3 | 100% | 2026-05-29 |
|
Directo
directo.ee
|
primary | 4 | 0.0% | 2026-06-04 |
|
Omniva
omniva.ee
|
primary | 2 | 0.0% | 2026-06-26 |
|
Tele2
tele2.ee
|
primary | 2 | 0.0% | 2022-10-20 |
|
Lhv
lhv.ee
|
primary | 36 | 0.0% | 2026-06-26 |
|
Stat
stat.ee
|
primary | 2 | — | 2026-06-29 |
|
Autoparts
autoparts.ee
|
primary | 1 | — | 2026-06-29 |
|
Piletilevi
piletilevi.ee
|
primary | 36 | 0.0% | 2026-06-25 |
|
Transpordiamet
transpordiamet.ee
|
primary | 1 | — | 2026-06-01 |
|
Tireman
tireman.ee
|
primary | 1 | — | 2026-05-14 |
|
Kaubamaja
kaubamaja.ee
|
primary | 6 | 0.0% | 2026-06-29 |
|
Matkasport
matkasport.ee
|
primary | 3 | 0.0% | 2026-06-16 |
|
Byroomaailm
byroomaailm.ee
|
primary | 1 | — | 2026-05-21 |
|
Coop
coop.ee
|
primary | 1 | — | 2026-06-08 |
|
Piletitasku
piletitasku.ee
|
primary | 15 | 0.0% | 2026-06-30 |
|
Mkm
mkm.ee
|
primary | 3 | 0.0% | 2026-06-22 |
|
Gemoss
gemoss.ee
|
primary | 1 | — | 2026-06-01 |
|
Rara
rara.ee
|
primary | 1 | — | 2026-05-30 |
|
Myfitness
myfitness.ee
|
primary | 1 | — | 2026-05-14 |
|
Kinnisvara24
kinnisvara24.ee
|
primary | 13 | 0.0% | 2026-06-16 |
|
Petcity
petcity.ee
|
primary | 15 | 0.0% | 2026-06-19 |
|
Draamateater
draamateater.ee
|
primary | 1 | — | 2026-05-14 |
|
Tuusik
tuusik.ee
|
primary | 7 | 0.0% | 2026-06-22 |
|
Tai
tai.ee
|
primary | 3 | 0.0% | 2026-06-16 |
|
Smaily
smaily.com
|
primary | 13 | 0.0% | 2026-06-09 |
|
Abcvaruosad
abcvaruosad.ee
|
primary | 3 | 0.0% | 2026-05-26 |
|
Aripaevaraamatuklubi
aripaevaraamatuklubi.net
|
primary | 6 | 0.0% | 2026-06-29 |
|
Aripaevauudiskiri
aripaevauudiskiri.ee
|
primary | 16 | 0.0% | 2026-06-29 |
|
Aritehnoloogia
aritehnoloogia.ee
|
primary | 1 | — | 2026-05-20 |
|
Artandtonic
artandtonic.art
|
primary | 2 | — | 2026-06-02 |
|
Assistendikool
assistendikool.ee
|
primary | 9 | 0.0% | 2026-06-03 |
|
Avaron
avaron.com
|
primary | 1 | — | 2026-06-08 |
|
Best Marketing
best-marketing.ee
|
primary | 1 | — | 2026-06-12 |
|
Bestwine
bestwine.ee
|
primary | 2 | — | 2026-06-15 |
|
Biggreeneggeesti
biggreeneggeesti.ee
|
primary | 2 | — | 2026-06-29 |
|
Costpocket
costpocket.ee
|
primary | 1 | — | 2026-06-15 |
|
Credit 365
credit-365.ro
|
primary | 8 | 100% | 2026-06-29 |
|
Davincifood
davincifood.ee
|
primary | 1 | — | 2026-06-08 |
|
Dreamgrow
dreamgrow.ee
|
primary | 1 | — | 2026-05-19 |
|
Drhauschka
drhauschka.ee
|
primary | 1 | — | 2026-05-15 |
|
Eestikonverentsikeskus
eestikonverentsikeskus.ee
|
primary | 1 | — | 2026-06-25 |
|
Eestimaraton
eestimaraton.ee
|
primary | 1 | — | 2026-06-15 |
|
Ehitusleht
ehitusleht.ee
|
primary | 1 | — | 2026-06-25 |
|
Evea
evea.ee
|
primary | 2 | — | 2026-06-29 |
|
Filtripood
filtripood.ee
|
primary | 2 | — | 2026-06-26 |
|
Forustakso
forustakso.ee
|
primary | 2 | — | 2026-06-07 |
|
Gymeesti
gymeesti.ee
|
primary | 2 | — | 2026-06-08 |
|
Hammerjack
hammerjack.eu
|
primary | 3 | 0.0% | 2026-06-10 |
|
Hedonspa
hedonspa.com
|
primary | 2 | — | 2026-06-07 |
|
Hutton
hutton.ee
|
primary | 2 | — | 2026-06-26 |
|
Ilandsound
ilandsound.ee
|
primary | 1 | — | 2026-05-25 |
|
Imelisedajakirjad
imelisedajakirjad.ee
|
primary | 1 | — | 2026-06-15 |
|
Infopank
infopank.eu
|
primary | 3 | 33% | 2026-05-21 |
|
Investeerimisklubi
investeerimisklubi.ee
|
primary | 9 | 0.0% | 2026-06-30 |
|
Investortoomas
investortoomas.ee
|
primary | 78 | 0.0% | 2026-06-30 |
|
Kangadzungel
kangadzungel.ee
|
primary | 2 | — | 2026-06-24 |
|
Keskkonnateenused
keskkonnateenused.ee
|
primary | 2 | — | 2026-05-29 |
|
Kik
kik.ee
|
primary | 2 | — | 2026-06-01 |
|
Kirjakuller
kirjakuller.eu
|
primary | 1 | — | 2026-05-16 |
|
Lengu
lengu.ee
|
primary | 2 | — | 2026-06-10 |
|
Lottemaa
lottemaa.ee
|
primary | 5 | 0.0% | 2026-06-26 |
|
Luuvcosmetics
luuvcosmetics.com
|
primary | 2 | — | 2026-06-18 |
|
Marketingparrot
marketingparrot.com
|
primary | 1 | — | 2026-05-21 |
|
Matkasuvilad
matkasuvilad.ee
|
primary | 3 | 0.0% | 2026-06-29 |
|
Ohtulehtkirjastus
ohtulehtkirjastus.ee
|
primary | 1 | — | 2026-05-30 |
|
Partnerkaart
partnerkaart.ee
|
primary | 1 | — | 2026-06-07 |
|
Popsport
popsport.ee
|
primary | 1 | — | 2026-05-20 |
|
Prike
prike.ee
|
primary | 15 | 0.0% | 2026-06-22 |
|
Print
print.ee
|
primary | 1 | — | 2026-06-25 |
|
Reiting
reiting.ee
|
primary | 1 | — | 2026-06-15 |
|
Reterra
reterra.ee
|
primary | 1 | — | 2026-05-21 |
|
Sammu
sammu.ee
|
primary | 2 | — | 2026-06-05 |
|
Seiklushunt
seiklushunt.ee
|
primary | 1 | — | 2026-05-19 |
|
Siksak
siksak.ee
|
primary | 2 | — | 2026-05-21 |
|
Smaily
smaily.eu
|
primary | 4 | 0.0% | 2026-06-02 |
|
Smlydlv3
smlydlv3.net
|
primary | 3 | 0.0% | 2026-06-08 |
|
Strantum
strantum.ee
|
primary | 1 | — | 2026-05-29 |
|
Terminalenergia
terminalenergia.ee
|
primary | 4 | 0.0% | 2026-06-18 |
|
Thefitsphere
thefitsphere.com
|
primary | 4 | 0.0% | 2026-06-25 |
|
Turundusaripaevas
turundusaripaevas.ee
|
primary | 1 | — | 2026-05-30 |
|
Turundusnimekirjad
turundusnimekirjad.ee
|
primary | 1 | — | 2026-05-21 |
|
Tuub
tuub.ee
|
primary | 1 | — | 2026-06-18 |
|
Uretek
uretek.ee
|
primary | 1 | — | 2026-06-12 |
|
Utinfo
utinfo.ee
|
primary | 2 | — | 2026-06-17 |
|
Wasahotels
wasahotels.ee
|
primary | 3 | 0.0% | 2026-06-18 |
|
Yhistupank
yhistupank.ee
|
primary | 4 | 0.0% | 2026-06-18 |
|
Delfi
delfi.ee
|
secondary | 1 | 0.0% | 2026-06-07 |
|
Cooppank
cooppank.ee
|
secondary | 1 | — | 2026-05-20 |
|
Merit
merit.ee
|
secondary | 5 | 5.6% | 2026-06-07 |
|
Kliko
kliko.ee
|
secondary | 3 | 0.0% | 2026-06-15 |
IPs we've observed sending via Smaily. "Brands" = distinct brands seen on each IP; "Placement" = where those emails landed in Gmail (inbox / promotions / spam). Click "reputation" to check the IP on Cisco Talos.
| IP | Hostname | Brands | Obs | Placement | Reputation |
|---|---|---|---|---|---|
| 149.154.156.5 | b5.mta01.smlydlv3.net |
35 | 80 | 13 | Check → |
| 149.154.156.10 | b10.mta01.smlydlv3.net |
33 | 76 | 21 | Check → |
| 149.154.156.9 | b9.mta01.smlydlv3.net |
26 | 70 | 13 | Check → |
| 149.154.156.7 | b7.mta01.smlydlv3.net |
29 | 67 | 8 | Check → |
| 149.154.156.8 | b8.mta01.smlydlv3.net |
30 | 60 | 11 | Check → |
| 149.154.156.6 | b6.mta01.smlydlv1.net |
8 | 41 | — | Check → |
| 149.202.130.253 | t253.mta04.smlydlv1.net |
3 | 13 | 3 | Check → |
| 85.194.202.135 | sabik.elkdata.ee |
1 | 1 | — | Check → |