European email marketing & automation platform. Sarbacane (FR) and User.com (PL) merged into Positive User under Positive Group; runs its own sending infrastructure.
Positive User is the 90th most popular marketing ESP we track.
Distribution of brands using Positive User by industry. Helps you gauge whether this ESP is popular with businesses similar to yours. Brands tagged in two industries are counted in both.
Based on 2 of 2 brands tagged. Industries assigned automatically using AI; not every brand is tagged yet.
Where this ESP's emails land in Gmail. Each brand counted once (average of per-brand percentages) so a single high-volume sender can't dominate. Spam placement is mostly driven by the sender (list quality, content, complaint rate). This number reflects both the ESP's infrastructure AND the kind of senders who choose it — not just deliverability quality.
By volume: inbox 93 (93 emails observed)
Percentages are averaged per brand (each counted once) across 2 brands using Positive User with at least 5 placement observations each.
All as a secondary or transactional sender. Primary users are listed first, then secondary.
| Brand | Role | Obs | Spam | Last seen |
|---|---|---|---|---|
|
User
user.com
|
secondary | 14 | 0.0% | 2026-06-30 |
|
Sarbacane
sarbacane.com
|
secondary | 5 | 0.0% | 2026-06-30 |
IPs we've observed sending via Positive User. "Brands" = distinct brands seen on each IP; "Placement" = where those emails landed in Gmail (inbox / promotions / spam). Click "reputation" to check the IP on Cisco Talos.
No IP data observed yet.