Retail CRM and email platform for ecommerce brands. Popular in UK/EU retail.
Ometria is the 48th most popular marketing ESP we track.
Detected by 22 distinct extension users.
Distribution of brands using Ometria by industry. Helps you gauge whether this ESP is popular with businesses similar to yours. Brands tagged in two industries are counted in both.
Based on 14 of 19 brands tagged (74% coverage). Industries assigned automatically using AI; not every brand is tagged yet.
Where this ESP's emails land in Gmail. Each brand counted once (average of per-brand percentages) so a single high-volume sender can't dominate. Spam placement is mostly driven by the sender (list quality, content, complaint rate). This number reflects both the ESP's infrastructure AND the kind of senders who choose it — not just deliverability quality.
By volume: inbox 78 · promotions 47 (125 emails observed)
Percentages are averaged per brand (each counted once) across 8 brands using Ometria with at least 5 placement observations each.
Underlying transactional infrastructure Ometria routes through, detected from the sender hostname (PTR record) on each email's Received header. Bigger sample → more accurate.
14 as their primary ESP, the rest send transactional or secondary email through it. Primary users are listed first, then secondary.
| Brand | Role | Obs | Spam | Last seen |
|---|---|---|---|---|
|
Boden
boden.com
|
primary | 2 | 0.0% | 2026-06-10 |
|
Rothys
rothys.com
|
primary | 55 | 0.0% | 2026-06-29 |
|
Wolfandbadger
wolfandbadger.com
|
primary | 26 | 0.0% | 2026-06-15 |
|
Jadedldn
jadedldn.com
|
primary | 1 | — | 2026-05-04 |
|
Erikalust
erikalust.com
|
primary | 1 | — | 2026-05-26 |
|
Foliosociety
foliosociety.com
|
primary | 1 | — | 2025-03-03 |
|
Yarn
yarn.com
|
primary | 2 | — | 2026-05-02 |
|
Davidaustinroses
davidaustinroses.com
|
primary | 5 | 0.0% | 2026-06-27 |
|
Missoma
missoma.com
|
primary | 3 | 0.0% | 2026-06-08 |
|
Emma Sleep
emma-sleep.com
|
primary | 8 | 0.0% | 2026-06-20 |
|
Skinnydiplondon
skinnydiplondon.com
|
primary | 1 | — | 2026-06-04 |
|
Biscuiteers
biscuiteers.com
|
primary | 1 | — | 2026-05-06 |
|
Trotters
trotters.co.uk
|
primary | 2 | — | 2026-05-05 |
|
Morleysbrixton
morleysbrixton.co.uk
|
primary | 3 | 0.0% | 2026-06-06 |
|
Notonthehighstreet
notonthehighstreet.com
|
secondary | 2 | 0.0% | 2026-06-05 |
|
Theoutnet
theoutnet.com
|
secondary | 1 | — | 2026-06-04 |
|
Self Portrait
self-portrait.com
|
secondary | 2 | — | 2026-05-26 |
|
Mercimamanboutique
mercimamanboutique.com
|
secondary | 3 | 0.0% | 2026-06-22 |
|
Trinnylondon
trinnylondon.com
|
secondary | 2 | 0.0% | 2026-06-30 |
IPs we've observed sending via Ometria. "Brands" = distinct brands seen on each IP; "Placement" = where those emails landed in Gmail (inbox / promotions / spam). Click "reputation" to check the IP on Cisco Talos.
| IP | Hostname | Brands | Obs | Placement | Reputation |
|---|---|---|---|---|---|
| 194.28.204.188 | mta-1-188.mta.ometria.email |
1 | 34 | 2 | Check → |
| 194.28.204.189 | mta-1-189.mta.ometria.email |
1 | 32 | 7 | Check → |
| 194.28.204.60 | mta-1-60.mta.ometria.email |
1 | 16 | — | Check → |
| 194.28.204.59 | mta-1-59.mta.ometria.email |
1 | 10 | — | Check → |
| 194.28.204.40 | mta-1-40.mta.ometria.email |
1 | 9 | 3 | Check → |
| 194.28.204.54 | mta-1-54.mta.ometria.email |
1 | 6 | 2 | Check → |
| 194.28.204.142 | mta-1-142.mta.ometria.email |
1 | 6 | 2 | Check → |
| 194.28.204.65 | mta-1-65.mta.ometria.email |
1 | 5 | — | Check → |
| 194.28.204.182 | mta-1-182.mta.ometria.email |
2 | 5 | 3 | Check → |
| 192.174.92.43 | mta-92-43-ometria.com.sparkpostmail.com |
2 | 4 | — | Check → |
| 194.28.204.239 | mta-1-239.mta.ometria.email |
2 | 3 | — | Check → |
| 91.206.59.82 | mta-3-82.mta.ometria.email |
1 | 3 | — | Check → |
| 194.28.204.39 | mta-1-39.mta.ometria.email |
1 | 3 | — | Check → |
| 194.28.204.240 | mta-1-240.mta.ometria.email |
2 | 2 | — | Check → |
| 194.28.204.55 | mta-1-55.mta.ometria.email |
1 | 1 | — | Check → |
| 192.174.94.154 | mta-94-154-ometria.com.sparkpostmail.com |
1 | 1 | — | Check → |
| 194.28.204.66 | mta-1-66.mta.ometria.email |
1 | 1 | 1 | Check → |
| 194.28.204.200 | mta-1-200.mta.ometria.email |
1 | 1 | — | Check → |
| 194.28.204.201 | mta-1-201.mta.ometria.email |
1 | 1 | — | Check → |