Zulily uses Braze for marketing email and Amazon SES for transactional/notifications. They rank #38,799 in the Tranco list of most-popular domains. We've also observed sends via 2 other providers: SparkPost, Shopify Messaging. Email goes out from 5 different subdomains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement. We've recorded 4 ESP changes since first observing this brand.
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to zulily.com. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
SPF alignment: all 10 observed emails use a return-path aligned with zulily.com (mail.zulily.com, mailer1x9.zulily.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 62 observed emails sign with a domain aligned with zulily.com (deals.zulily.com, vip.zulily.com, zulily.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: 26% TLS 1.3, 74% TLS 1.2 (across 34 sends).
Delivery: fast — 80% of emails in the last 7 days arrive in under 10 seconds (across 10 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
SparkPost 5 Shopify Messaging 1ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: zulily.com, mail.zulily.com, mailer1x9.zulily.com, vip.zulily.com, deals.zulily.com, events.zulily.com, shopping.zulily.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 12 | 20.0% |
| promotions | 48 | 80.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Braze | 45 | 6.7% | 93.3% | 0.0% | |
| SparkPost | 5 | 0.0% | 100.0% | 0.0% | |
| Amazon SES | 9 | 88.9% | 11.1% | 0.0% | |
| Shopify Messaging | 1 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses zulily.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 137.22.233.186 | rugic9or.deals.zulily.com |
26 | 5 | Check → |
| 137.22.234.154 | ftekwrau.vip.zulily.com |
18 | 1 | Check → |
| 54.240.67.174 | a67-174.smtp-out.amazonses.com |
5 | 2 | Check → |
| 137.22.239.207 | odsfm6ki.events.zulily.com |
5 | 2 | Check → |
| 24.110.91.84 | i91-84.smtp-out.amazonses.com |
4 | 1 | Check → |
| 137.22.234.18 | dmo14hhu.shopping.zulily.com |
3 | 3 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
deals.zulily.com | Braze 24 SparkPost 2 | |
vip.zulily.com | Braze 18 | |
zulily.com | Amazon SES 9 Shopify Messaging 1 | |
events.zulily.com | SparkPost 3 Braze 2 | |
shopping.zulily.com | Braze 3 |