Get Email DetectiveDetect any senderright in your inbox Gmail Outlook

Zalando

zalando.de
🏆Rank #1,232 🏷 E-commerce 🇩🇪Germany

Zalando uses Braze for marketing email and Amazon SES for transactional/notifications. They rank #1,232 in the Tranco list of most-popular domains. We've also observed sends via Selligent. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement, one-click unsubscribe.

Marketing ESPBraze
Transactional ESPAmazon SES
Total observations8
Active days3
Avg per active day2.7
Last activity⏸ Slowing · 2 weeks ago
Cadence~every 2 weeks
Compare Zalando with another brand:

Email setup 73/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
73/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
verified VMC
Unsubscribe
missing
SPF lookups 4/10
Authentication

DMARC reports sent to zalando.de. Policy p=none is monitor-only — receivers won't act on spoofing yet.

DKIM alignment: all 7 observed emails sign with a domain aligned with zalando.de (service-mail.zalando.de). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Selligent 1

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Selligent ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Microsoft 365 Salesforce MC

Probed: zalando.de, service-mail.zalando.de

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 1 100.0%

Where emails landed (Outlook)

Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 100% reached the Focused inbox across 3 observed emails.

Focused 100% (3) Junk 0% (0)

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Selligent 1
100.0% 0.0% 0.0%

ESP activity over time

Apr 28 – Jun 16, 2026 · 3 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

6 0 Amazon SES: 1 (2026-04-28)1Braze: 6 (2026-05-28)6Selligent: 1 (2026-06-16)104/2805/0305/0805/1305/1805/2305/2806/0206/0706/1206/16
Braze Amazon SES Selligent

Similar brands using Braze

Sending IPs

IP addresses zalando.de has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
69.169.224.101 unknown 3 Check →
69.169.224.127 unknown 3 Check →
91.230.177.224 webgridi224.slgnt.de 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
service-mail.zalando.deBraze 6 Amazon SES 1 Selligent 1