Yotpo uses Customer.io for marketing email and SendGrid for transactional/notifications. They rank #2,719 in the Tranco list of most-popular domains. We've also observed sends via 2 other providers: HubSpot, Salesforce CRM. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 95/100). We've recorded 7 ESP changes since first observing this brand.
Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.
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Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to URIports. Policy
p=quarantine means receivers actively block or quarantine spoofed mail.
SPF alignment: 66% of observed emails use an aligned return-path (cio23209.yotpo.com, em7135.yotpo.com, em.yotpo.com); the rest use third-party paths (bf08.eu1.hubspotemail.net, fy6acgguljv9.b-aj77eaa.swe56.bnc.salesforce.com, n6yri6kh3hq5ti.b-aj77eaa.swe56.bnc.salesforce.com) where DMARC has to rely on DKIM alignment.
DKIM alignment: all 65 observed emails sign with a domain aligned with yotpo.com (yotpo.com, cio23209.yotpo.com, updates-mail.yotpo.com). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: digicert.
TLS: 14% TLS 1.3, 86% TLS 1.2 (across 44 sends).
Delivery (last 7 days): 53% under 10 seconds, 12% over 1 minute (across 17 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
HubSpot 15 Salesforce CRM 10ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: yotpo.com, cio23209.yotpo.com, hynr5jgg8cjigk.b-aj77eaa.swe56.bnc.salesforce.com, em7135.yotpo.com, bf08.eu1.hubspotemail.net, fy6acgguljv9.b-aj77eaa.swe56.bnc.salesforce.com, 2pmoiar9lullbwqo.yypsl.b-aj77eaa.swe56.bnc.salesforce.com, snh0ilbx8qhzznq5.fqrjv.b-aj77eaa.swe56.bnc.salesforce.com, em.yotpo.com, re072kbjbpn5pwy4.hfwcg.b-aj77eaa.swe56.bnc.salesforce.com, jjbrakpgx6mxdd.b-aj77eaa.swe56.bnc.salesforce.com, n6yri6kh3hq5ti.b-aj77eaa.swe56.bnc.salesforce.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 68 | 98.6% |
| promotions | 1 | 1.4% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| HubSpot | 15 | 100.0% | 0.0% | 0.0% | |
| Customer.io | 18 | 100.0% | 0.0% | 0.0% | |
| Salesforce CRM | 10 | 100.0% | 0.0% | 0.0% | |
| SendGrid | 22 | 95.5% | 4.5% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses yotpo.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 69.72.44.2 | v52.v5e5d4d68.usw1.send.mailgun.net |
21 | 1 | Check → |
| 69.72.44.4 | unknown |
6 | — | Check → |
| 143.244.83.34 | bd77ez4.bf08.eu1.hubspotemail.net |
6 | — | Check → |
| 149.72.145.90 | unknown |
6 | — | Check → |
| 143.244.83.32 | bd77ez2.bf08.eu1.hubspotemail.net |
5 | — | Check → |
| 149.72.28.76 | unknown |
4 | 4 | Check → |
| 13.51.228.157 | unknown |
3 | 2 | Check → |
| 143.244.84.119 | bd77e9l.bf08.eu1.hubspotemail.net |
3 | 3 | Check → |
| 13.50.31.44 | unknown |
2 | 1 | Check → |
| 149.72.138.10 | unknown |
2 | — | Check → |
| 149.72.29.34 | unknown |
2 | — | Check → |
| 13.50.0.174 | unknown |
2 | — | Check → |
| 149.72.28.221 | unknown |
2 | 2 | Check → |
| 13.50.18.75 | unknown |
2 | 2 | Check → |
| 149.72.67.39 | unknown |
1 | — | Check → |
| 149.72.27.20 | unknown |
1 | — | Check → |
| 149.72.28.82 | unknown |
1 | — | Check → |
| 108.179.144.177 | 4f2nur.bf08.eu1.hubspotemail.net |
1 | — | Check → |
| 16.170.103.25 | unknown |
1 | — | Check → |
| 149.72.28.88 | unknown |
1 | — | Check → |
| 13.48.109.165 | unknown |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
yotpo.com | SendGrid 27 Customer.io 27 Salesforce CRM 10 HubSpot 9 | |
updates-mail.yotpo.com | HubSpot 6 |