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Wpml

wpml.org
🏆Rank #10,622 🏷 SaaS 🇵🇱Poland

Wpml uses ActiveTrail as their primary email service provider. They rank #10,622 in the Tranco list of most-popular domains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.

Marketing ESPActiveTrail
Total observations6
Active days4
Avg per active day1.5
Last activity⏸ Slowing · 3 weeks ago
Cadence~every 2 weeks
Compare Wpml with another brand:

Email setup 73/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
73/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
none
Unsubscribe
one-click
SPF lookups 6/10
Authentication

DMARC reports sent to brevo.com. Policy p=none is monitor-only — receivers won't act on spoofing yet.

SPF alignment: 25% of observed emails use an aligned return-path (at.wpml.org); the rest use third-party paths (gmail.com) where DMARC has to rely on DKIM alignment.

DKIM alignment: all 4 observed emails sign with a domain aligned with wpml.org (wpml.org). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

ActiveTrail ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Google Workspace Mailchimp Mandrill

Probed: wpml.org, gmail.com, at.wpml.org

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 3 75.0%
promotions 1 25.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
ActiveTrail 4
75.0% 25.0% 0.0%

ESP activity over time

Apr 28 – Jun 10, 2026 · 4 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 ActiveTrail: 1 (2026-04-28)1ActiveTrail: 1 (2026-04-29)1ActiveTrail: 2 (2026-05-19)2ActiveTrail: 2 (2026-06-10)204/2805/0305/0805/1305/1805/2305/2806/0206/0706/10
ActiveTrail

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Sending IPs

IP addresses wpml.org has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
91.199.29.178 i2.ms178.atmailsvr.net 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
wpml.orgActiveTrail 6