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Wordonthecurb

wordonthecurb.co.uk
🏆Rank N/A 🏷 Media 🇬🇧United Kingdom

Wordonthecurb uses Mailchimp as their primary email service provider. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.

Marketing ESPMailchimp
Total observations3
Active days2
Avg per active day1.5
Last activity💤 Dormant · 7 weeks ago
Cadence~weekly
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Compare Wordonthecurb with another brand:

Email setup 73/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
73/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
none
Unsubscribe
one-click
SPF lookups 2/10
Authentication

DMARC published as p=none with no rua= reporting — monitor-only, and the sender isn't collecting reports either.

SPF alignment: observed emails use a third-party return-path (mail164.atl61.mcsv.net) — SPF passes there but doesn't align with wordonthecurb.co.uk, so DMARC has to rely on DKIM alignment.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Mailchimp ✓ via Mandrill

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Mandrill

Probed: wordonthecurb.co.uk, mail164.atl61.mcsv.net

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 3 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Mailchimp 2
100.0% 0.0% 0.0%

ESP activity over time

May 7 – May 14, 2026 · 2 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Mailchimp: 1 (2026-05-07)1Mailchimp: 2 (2026-05-14)205/0705/0805/0905/1005/1105/1205/1305/14
Mailchimp

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Sending IPs

IP addresses wordonthecurb.co.uk has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
205.201.135.164 mail164.atl61.mcsv.net 3 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
wordonthecurb.co.ukMailchimp 3