Williamsadvises uses Iterable for marketing email and Amazon SES for transactional/notifications. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement. We've recorded 2 ESP changes since first observing this brand.
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to williamsadvises.com. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
SPF alignment: observed emails use a third-party return-path (amazonses.com) — SPF passes there but doesn't align with williamsadvises.com, so DMARC has to rely on DKIM alignment.
DKIM alignment: all 51 observed emails sign with a domain aligned with williamsadvises.com (daily.williamsadvises.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 34 sends).
Delivery: fast — 93% of emails in the last 7 days arrive in under 10 seconds (across 14 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: williamsadvises.com, amazonses.com, daily.williamsadvises.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 49 | 70.0% |
| promotions | 16 | 22.9% |
| spam | 5 | 7.1% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Iterable | 56 | 62.5% | 28.6% | 8.9% | |
| Amazon SES | 14 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses williamsadvises.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 54.240.73.38 | a73-38.smtp-out.amazonses.com |
5 | — | Check → |
| 23.251.255.161 | e255-161.smtp-out.amazonses.com |
4 | — | Check → |
| 54.240.78.254 | a78-254.smtp-out.amazonses.com |
4 | — | Check → |
| 54.240.78.190 | a78-190.smtp-out.amazonses.com |
3 | 2 | Check → |
| 54.240.79.97 | a79-97.smtp-out.amazonses.com |
3 | — | Check → |
| 23.251.255.186 | e255-186.smtp-out.amazonses.com |
3 | — | Check → |
| 54.240.79.155 | a79-155.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.78.183 | a78-183.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.78.205 | a78-205.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.79.33 | a79-33.smtp-out.amazonses.com |
2 | — | Check → |
| 23.251.255.240 | e255-240.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.79.180 | a79-180.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.79.15 | a79-15.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.78.197 | a78-197.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.78.252 | a78-252.smtp-out.amazonses.com |
2 | — | Check → |
| 54.240.79.23 | a79-23.smtp-out.amazonses.com |
2 | 2 | Check → |
| 54.240.78.191 | a78-191.smtp-out.amazonses.com |
2 | 2 | Check → |
| 54.240.79.217 | a79-217.smtp-out.amazonses.com |
2 | 2 | Check → |
| 76.223.141.209 | c141-209.smtp-out.amazonses.com |
2 | 2 | Check → |
| 76.223.142.6 | c142-6.smtp-out.amazonses.com |
1 | — | Check → |
| 76.223.141.245 | c141-245.smtp-out.amazonses.com |
1 | — | Check → |
| 76.223.141.168 | c141-168.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.78.208 | a78-208.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.79.229 | a79-229.smtp-out.amazonses.com |
1 | — | Check → |
| 54.240.78.142 | a78-142.smtp-out.amazonses.com |
1 | — | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
daily.williamsadvises.com | Iterable 71 Amazon SES 14 |