Wealthsimple uses Braze for marketing email and Amazon SES for transactional/notifications. They rank #14,060 in the Tranco list of most-popular domains. Email goes out from 4 different subdomains. Their email authentication setup is solid (score 100/100).
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.
DMARC reports sent to vali.email. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: observed emails use a third-party return-path (eu-central-1.amazonses.com) — SPF passes there but doesn't align with wealthsimple.com, so DMARC has to rely on DKIM alignment.
DKIM alignment: all 8 observed emails sign with a domain aligned with wealthsimple.com (card.wealthsimple.com, e-news.wealthsimple.com, m.wealthsimple.com). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: valimail.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: wealthsimple.com, eu-central-1.amazonses.com, m.wealthsimple.com, o.wealthsimple.com, e-news.wealthsimple.com, card.wealthsimple.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 12 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 3 | 100.0% | 0.0% | 0.0% | |
| Braze | 8 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses wealthsimple.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 223.165.122.160 | bz1104.m.wealthsimple.com |
3 | — | Check → |
| 223.165.123.229 | bz1105.o.wealthsimple.com |
3 | 1 | Check → |
| 137.22.224.32 | i8w2jc95.e-news.wealthsimple.com |
3 | — | Check → |
| 216.221.161.201 | g161-201.smtp-out.eu-central-1.amazonses.com |
2 | — | Check → |
| 216.221.161.202 | g161-202.smtp-out.eu-central-1.amazonses.com |
1 | — | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
m.wealthsimple.com | Braze 3 | |
o.wealthsimple.com | Braze 3 | |
e-news.wealthsimple.com | Braze 3 | |
card.wealthsimple.com | Amazon SES 3 |