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Wafflehouse

wafflehouse.com
🏆Rank #103,657 🏷 Food & Beverage 🇺🇸United States

Wafflehouse uses Mailchimp as their primary email service provider. They rank #103,657 in the Tranco list of most-popular domains. Their email authentication setup is good (score 80/100).

Marketing ESPMailchimp
Total observations6
Active days2
Avg per active day3.0
Last activity💤 Dormant · 3 months ago
Cadence~every 3 months
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Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 6/10
Authentication

DMARC reports sent to wafflehouse.com. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (mail236.suw16.rsgsv.net, mail47.suw11.mcdlv.net) — SPF passes there but doesn't align with wafflehouse.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 6 observed emails sign with a domain aligned with wafflehouse.com (wafflehouse.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 6 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Mailchimp ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Mandrill Microsoft 365 SendGrid

Probed: wafflehouse.com, mail47.suw11.mcdlv.net, mail236.suw16.rsgsv.net

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 3 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Mailchimp 3
100.0% 0.0% 0.0%

ESP activity over time

Sep 15, 2025 – Mar 16, 2026 · 2 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Mailchimp: 2 (week of 2025-09-15)2Mailchimp: 4 (week of 2026-03-16)4Sep 15 '25Oct 6 '25Oct 27 '25Nov 17 '25Dec 8 '25Dec 29 '25Jan 19 '26Feb 9 '26Mar 2 '26Mar 16 '26
Mailchimp

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Sending IPs

IP addresses wafflehouse.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
198.2.182.236 mail236.suw16.rsgsv.net 4 Check →
198.2.190.47 mail47.suw11.mcdlv.net 2 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
wafflehouse.comMailchimp 6