Urban uses Iterable as their primary email service provider. Their email authentication setup is good (score 83/100). Missing: DMARC enforcement.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
DMARC reports sent to cloudflare.net. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
SPF alignment: observed emails use a third-party return-path (spmailtechnolo.com) — SPF passes there but doesn't align with urban.co, so DMARC has to rely on DKIM alignment.
DKIM alignment: all 14 observed emails sign with a domain aligned with urban.co (urban.co). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: urban.co, spmailtechnolo.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 6 | 60.0% |
| promotions | 4 | 40.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Iterable | 10 | 60.0% | 40.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses urban.co has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 192.174.87.138 | mta-174-87-138.smtp-out.sparkpostmail.com |
4 | Check → |
| 192.174.87.148 | mta-174-87-148.smtp-out.sparkpostmail.com |
4 | Check → |
| 147.253.214.77 | mta-253-214-77.smtp-out.sparkpostmail.com |
4 | Check → |
| 147.253.211.5 | mta-253-211-5.smtp-out.sparkpostmail.com |
2 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
urban.co | Iterable 14 |