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Tui

tui.co.uk
🏆Rank #6,835 🏷 Travel 🇬🇧United Kingdom

Tui uses Braze for marketing email and Mailgun for transactional/notifications. They rank #6,835 in the Tranco list of most-popular domains. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 88/100). Missing: DMARC enforcement.

Marketing ESPBraze
Transactional ESPMailgun
Total observations9
Active days6
Avg per active day1.5
Last activity📬 Active · 4 days ago
Cadence~monthly
Compare Tui with another brand:

Email setup 88/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
88/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 7/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Red Sift OnDMARC. Policy p=none is monitor-only — receivers won't act on spoofing yet.

DKIM alignment: all 7 observed emails sign with a domain aligned with tui.co.uk (info.tui.co.uk, customerservices.tui.co.uk, emails.tui.co.uk). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Mailgun ✓ confirmed Braze ✓ via SparkPost

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Acoustic Amazon SES Mailjet Microsoft 365 Salesforce MC SparkPost

Probed: tui.co.uk, info.tui.co.uk, customerservices.tui.co.uk, emails.tui.co.uk

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 8 88.9%
promotions 1 11.1%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Mailgun 1
100.0% 0.0% 0.0%
Braze 8
87.5% 12.5% 0.0%

ESP activity over time

Jan 12 – Jun 22, 2026 · 4 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 Braze: 2 (week of 2026-01-12)2Braze: 2 (week of 2026-05-25)Mailgun: 1 (week of 2026-05-25)3Braze: 3 (week of 2026-06-01)3Braze: 1 (week of 2026-06-22)1Jan 12Feb 2Feb 23Mar 16Apr 6Apr 27May 18Jun 8Jun 22
Braze Mailgun

Similar brands using Braze

Sending IPs

IP addresses tui.co.uk has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
147.253.222.254 mta-222-254.sparkpostmail.com 7 Check →
143.55.239.240 v5240.v5a39be5d.euw1.send.eu.mailgun.net 1 Check →
147.253.222.85 mta-222-85.sparkpostmail.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
info.tui.co.ukBraze 7
customerservices.tui.co.ukMailgun 1
emails.tui.co.ukBraze 1