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Tui

tui.co.uk
🏆Rank #6,835 🏷 Travel 🇬🇧United Kingdom

Tui uses Braze for marketing email and Mailgun for transactional/notifications. They rank #6,835 in the Tranco list of most-popular domains. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 88/100). Missing: DMARC enforcement.

Marketing ESPBraze
Transactional ESPMailgun
Total observations9
Active days6
Avg per active day1.5
Last activity📬 Active · 4 days ago
Cadence~monthly
Compare Tui with another brand:

Email setup 88/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
88/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 7/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Red Sift OnDMARC. Policy p=none is monitor-only — receivers won't act on spoofing yet.

DKIM alignment: all 7 observed emails sign with a domain aligned with tui.co.uk (info.tui.co.uk, customerservices.tui.co.uk, emails.tui.co.uk). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Mailgun ✓ confirmed Braze ✓ via SparkPost

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Acoustic Amazon SES Mailjet Microsoft 365 Salesforce MC SparkPost

Probed: tui.co.uk, info.tui.co.uk, customerservices.tui.co.uk, emails.tui.co.uk

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 8 88.9%
promotions 1 11.1%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Mailgun 1
100.0% 0.0% 0.0%
Braze 8
87.5% 12.5% 0.0%

ESP activity over time

May 25 – Jun 26, 2026 · 4 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 Mailgun: 1 (2026-05-25)1Braze: 2 (2026-05-27)2Braze: 3 (2026-06-02)3Braze: 1 (2026-06-26)105/2505/2906/0206/0606/1006/1406/1806/2206/26
Braze Mailgun

Similar brands using Braze

Sending IPs

IP addresses tui.co.uk has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
147.253.222.254 mta-222-254.sparkpostmail.com 7 Check →
143.55.239.240 v5240.v5a39be5d.euw1.send.eu.mailgun.net 1 Check →
147.253.222.85 mta-222-85.sparkpostmail.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
info.tui.co.ukBraze 7
customerservices.tui.co.ukMailgun 1
emails.tui.co.ukBraze 1