Thinkrichtoday uses Iterable for marketing email and Amazon SES for transactional/notifications. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC published as p=none with no rua= reporting — monitor-only, and the sender isn't collecting reports either.
SPF alignment: observed emails use a third-party return-path (amazonses.com) — SPF passes there but doesn't align with thinkrichtoday.com, so DMARC has to rely on DKIM alignment.
DKIM alignment: all 158 observed emails sign with a domain aligned with thinkrichtoday.com (insights.thinkrichtoday.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 44 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 3 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: thinkrichtoday.com, amazonses.com, insights.thinkrichtoday.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 46 | 43.4% |
| promotions | 60 | 56.6% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 2 | 0.0% | 100.0% | 0.0% | |
| Iterable | 93 | 44.1% | 55.9% | 0.0% |
Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses thinkrichtoday.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 23.251.255.192 | e255-192.smtp-out.amazonses.com |
8 | — | Check → |
| 54.240.73.29 | a73-29.smtp-out.amazonses.com |
7 | — | Check → |
| 76.223.141.165 | c141-165.smtp-out.amazonses.com |
7 | — | Check → |
| 54.240.79.84 | a79-84.smtp-out.amazonses.com |
7 | — | Check → |
| 54.240.79.236 | a79-236.smtp-out.amazonses.com |
7 | 1 | Check → |
| 54.240.79.250 | a79-250.smtp-out.amazonses.com |
6 | — | Check → |
| 54.240.79.29 | a79-29.smtp-out.amazonses.com |
6 | — | Check → |
| 76.223.141.183 | c141-183.smtp-out.amazonses.com |
6 | — | Check → |
| 76.223.141.162 | c141-162.smtp-out.amazonses.com |
5 | — | Check → |
| 23.251.255.196 | e255-196.smtp-out.amazonses.com |
5 | — | Check → |
| 76.223.141.207 | c141-207.smtp-out.amazonses.com |
5 | 1 | Check → |
| 54.240.78.150 | a78-150.smtp-out.amazonses.com |
4 | — | Check → |
| 54.240.79.50 | a79-50.smtp-out.amazonses.com |
4 | — | Check → |
| 23.251.255.164 | e255-164.smtp-out.amazonses.com |
4 | — | Check → |
| 54.240.79.99 | a79-99.smtp-out.amazonses.com |
4 | — | Check → |
| 23.251.255.230 | e255-230.smtp-out.amazonses.com |
4 | — | Check → |
| 54.240.79.184 | a79-184.smtp-out.amazonses.com |
4 | — | Check → |
| 54.240.78.76 | a78-76.smtp-out.amazonses.com |
3 | — | Check → |
| 54.240.79.200 | a79-200.smtp-out.amazonses.com |
3 | — | Check → |
| 23.251.255.209 | e255-209.smtp-out.amazonses.com |
3 | 1 | Check → |
| 54.240.79.56 | a79-56.smtp-out.amazonses.com |
3 | — | Check → |
| 54.240.73.47 | a73-47.smtp-out.amazonses.com |
3 | — | Check → |
| 76.223.141.217 | c141-217.smtp-out.amazonses.com |
3 | — | Check → |
| 54.240.78.146 | a78-146.smtp-out.amazonses.com |
3 | — | Check → |
| 23.251.255.182 | e255-182.smtp-out.amazonses.com |
3 | — | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
insights.thinkrichtoday.com | Iterable 187 Amazon SES 2 |