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Thestranger

thestranger.com
🏆Rank #28,319 🏷 Media 🇺🇸United States ✓ Inbox 100%

Thestranger uses Mailchimp as their primary email service provider. They rank #28,319 in the Tranco list of most-popular domains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.

Marketing ESPMailchimp
Total observations44
Active days23
Avg per active day1.9
Last activity📬 Active · yesterday
Cadence~every 2 days
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Email setup 73/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
73/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
none
Unsubscribe
one-click
SPF lookups 8/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Postmark DMARC. Policy p=none is monitor-only — receivers won't act on spoofing yet.

SPF alignment: observed emails use a third-party return-path (mail6.atl91.mcsv.net, mail188.suw16.rsgsv.net, mail75.atl18.mcdlv.net) — SPF passes there but doesn't align with thestranger.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 44 observed emails sign with a domain aligned with thestranger.com (thestranger.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 25 sends).

🐢 Slow delivery observed

1 of 16 emails in the last 7 days were delayed beyond 5 minutes (6%) — delays stayed within 5–15 minutes. Slow sends averaged 5 min 25 sec. Healthy senders deliver in under 30 seconds. Consistent delays usually mean greylisting, reputation-based throttling, or receiver-side filter scrutiny — worth investigating sender reputation and authentication setup.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Mailchimp ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Google Workspace Mandrill SendGrid

Probed: thestranger.com, mail6.atl91.mcsv.net, mail62.suw131.mcsv.net, mail188.suw16.rsgsv.net, mail75.atl18.mcdlv.net

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 44 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Mailchimp 44
100.0% 0.0% 0.0%

ESP activity over time

Jun 7 – Jun 29, 2026 · 14 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Mailchimp: 1 (2026-06-07)1Mailchimp: 2 (2026-06-09)2Mailchimp: 2 (2026-06-10)2Mailchimp: 1 (2026-06-12)1Mailchimp: 3 (2026-06-16)3Mailchimp: 1 (2026-06-17)1Mailchimp: 1 (2026-06-18)1Mailchimp: 4 (2026-06-22)4Mailchimp: 4 (2026-06-23)4Mailchimp: 3 (2026-06-24)3Mailchimp: 3 (2026-06-26)3Mailchimp: 1 (2026-06-27)1Mailchimp: 1 (2026-06-28)1Mailchimp: 2 (2026-06-29)206/0706/1006/1306/1606/1906/2206/2506/28
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Sending IPs

IP addresses thestranger.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
198.2.130.6 mail6.atl91.mcsv.net 17 6 Check →
198.2.182.188 mail188.suw16.rsgsv.net 16 12 Check →
198.2.139.75 mail75.atl18.mcdlv.net 6 Check →
198.2.188.62 mail62.suw131.mcsv.net 5 Check →

Sending domains

DomainESPs detectedDelivery (7d)
thestranger.comMailchimp 44🐢 1/16 slow (avg 3 min 9 sec, peak 5 min 25 sec)