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Thekitchn

thekitchn.com
🏆Rank #5,453 🏷 Media 🇺🇸United States

Thekitchn uses Sailthru as their primary email service provider. They rank #5,453 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is good (score 80/100).

Marketing ESPSailthru
Total observations5
Active days4
Avg per active day1.3
Last activity📬 Active · 13 days ago
Cadence~weekly

Other technologies

Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.

HTML builder Beefree SDK
Compare Thekitchn with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 7/10
Authentication

DMARC reports sent to vali.email. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 5 observed emails use a return-path aligned with thekitchn.com (bounce.mail.thekitchn.com, bounce.thekitchn.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 3 observed emails sign with a domain aligned with thekitchn.com (mail.thekitchn.com, thekitchn.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Sailthru ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Campaign Monitor Google Workspace SendGrid

Probed: thekitchn.com, bounce.thekitchn.com, bounce.mail.thekitchn.com, mail.thekitchn.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 5 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Sailthru 5
100.0% 0.0% 0.0%

ESP activity over time

May 16 – Jun 17, 2026 · 5 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

1 0 Sailthru: 1 (2026-05-16)1Sailthru: 1 (2026-05-17)1Sailthru: 1 (2026-05-29)1Sailthru: 1 (2026-06-07)1Sailthru: 1 (2026-06-17)105/1605/2005/2405/2806/0106/0506/0906/1306/17
Sailthru

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Sending IPs

IP addresses thekitchn.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
192.64.236.196 pmta37.sailthru.com 1 Check →
192.64.236.150 mta236-150.sailthru.com 1 Check →
192.64.236.235 mta236-235.sailthru.com 1 Check →
192.64.237.116 mta237-116.sailthru.com 1 Check →
192.64.237.87 mta237-87.sailthru.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
mail.thekitchn.comSailthru 3
thekitchn.comSailthru 2