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Apnews

apnews.com
🏆Rank #546 🏷 Media 🇺🇸United States ✓ Inbox 100%

Apnews uses Sailthru as their primary email service provider. They rank #546 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).

Marketing ESPSailthru
Total observations10
Active days8
Avg per active day1.3
Last activity📬 Active · yesterday
Cadence~every 2 months

Other technologies

Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.

HTML builder Beefree SDK
Compare Apnews with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 2/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to vali.email. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 6 observed emails use a return-path aligned with apnews.com (bounce.apnews.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 4 observed emails sign with a domain aligned with apnews.com (apnews.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Sailthru ✓ confirmed

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: apnews.com, bounce.apnews.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 10 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Sailthru 6
100.0% 0.0% 0.0%

ESP activity over time

May 4 – Jun 29, 2026 · 6 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Sailthru: 2 (2026-05-04)2Sailthru: 1 (2026-05-14)1Sailthru: 1 (2026-05-18)1Sailthru: 1 (2026-05-27)1Sailthru: 2 (2026-05-28)2Sailthru: 1 (2026-06-29)105/0405/1005/1605/2205/2806/0306/0906/1506/2106/27
Sailthru

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Sending IPs

IP addresses apnews.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
163.47.181.145 pmta181-145.sailthru.com 3 Check →
163.47.181.111 pmta181-111.sailthru.com 2 Check →
163.47.180.76 pmta180-76.sailthru.com 1 Check →
163.47.181.16 pmta181-16.sailthru.com 1 Check →
163.47.181.48 pmta181-48.sailthru.com 1 Check →
163.47.180.98 pmta180-98.sailthru.com 1 Check →
163.47.181.33 pmta181-33.sailthru.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
apnews.comSailthru 10