Theathletic uses Iterable for marketing email and SparkPost for transactional/notifications. They rank #12,993 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 100/100).
Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.
| AMP for Email | Yes |
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 7 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to vali.email. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 26 observed emails use a return-path aligned with theathletic.com (bounce.e1.theathletic.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 23 observed emails sign with a domain aligned with theathletic.com (e1.theathletic.com). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: digicert.
TLS: 0% TLS 1.3, 100% TLS 1.2 (across 10 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 4 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: theathletic.com, bounce.e1.theathletic.com, e1.theathletic.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 27 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Iterable | 24 | 100.0% | 0.0% | 0.0% | |
| SparkPost | 2 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses theathletic.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 156.70.121.155 | mta-70-121-155.sparkpostmail.com |
6 | 1 | Check → |
| 147.253.212.92 | mta-212-92.sparkpostmail.com |
4 | — | Check → |
| 156.70.63.239 | mta-70-63-239.sparkpostmail.com |
4 | 2 | Check → |
| 147.253.212.205 | mta-212-205.sparkpostmail.com |
4 | 1 | Check → |
| 147.253.216.31 | mta-216-31.sparkpostmail.com |
4 | 4 | Check → |
| 156.70.63.238 | mta-70-63-238.sparkpostmail.com |
3 | 1 | Check → |
| 66.163.189.147 | sonic314-21.consmr.mail.ne1.yahoo.com |
2 | — | Check → |