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Sweatybetty

sweatybetty.com
🏆Rank #84,973 🏷 E-commerce 🇬🇧United Kingdom

Sweatybetty uses Braze as their primary email service provider. They rank #84,973 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 100/100).

Marketing ESPBraze
Total observations7
Active days6
Avg per active day1.2
Last activity⏸ Slowing · 2 weeks ago
Cadence~weekly
Compare Sweatybetty with another brand:

Email setup 100/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
100/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 2/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Agari (Proofpoint). Policy p=reject means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 6 observed emails sign with a domain aligned with sweatybetty.com (newsletter.sweatybetty.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Braze ✓ via SparkPost

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

SendGrid SparkPost

Probed: sweatybetty.com, newsletter.sweatybetty.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 4 57.1%
promotions 3 42.9%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Braze 7
57.1% 42.9% 0.0%

ESP activity over time

Apr 22 – Jun 16, 2026 · 6 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Braze: 1 (2026-04-22)1Braze: 1 (2026-05-17)1Braze: 1 (2026-05-26)1Braze: 1 (2026-06-04)1Braze: 1 (2026-06-07)1Braze: 2 (2026-06-16)204/2204/2805/0405/1005/1605/2205/2806/0306/0906/15
Braze

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Sending IPs

IP addresses sweatybetty.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
137.22.231.205 q4chjdsi.newsletter.sweatybetty.com 7 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
newsletter.sweatybetty.comBraze 7