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Smaily

smaily.com
🏆Rank #901,794 🏷 SaaS 🇪🇪Estonia 📥 Inbox 64%

Smaily uses Smaily as their primary email service provider. They rank #901,794 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 95/100).

Marketing ESPSmaily
Total observations13
Active days6
Avg per active day2.2
Last activity⏸ Slowing · 3 weeks ago
Cadence~monthly
Compare Smaily with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
pass
Unsubscribe
one-click
SPF lookups 6/10
Authentication

DMARC reports sent to smaily.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (smlydlv3.net, smlydlv1.net) — SPF passes there but doesn't align with smaily.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 3 observed emails sign with a domain aligned with smaily.com (smaily.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Smaily ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace SendGrid

Probed: smaily.com, smlydlv3.net, smlydlv1.net

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 9 64.3%
promotions 5 35.7%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Smaily 13
61.5% 38.5% 0.0%

ESP activity over time

Jun 2 – Jun 9, 2026 · 2 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 Smaily: 2 (2026-06-02)2Smaily: 3 (2026-06-09)306/0206/0306/0406/0506/0606/0706/0806/09
Smaily

Similar brands using Smaily

Sending IPs

IP addresses smaily.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
149.154.156.6 b6.mta01.smlydlv1.net 3 Check →
149.202.130.253 t253.mta04.smlydlv1.net 2 Check →
85.194.202.135 sabik.elkdata.ee 1 Check →
149.154.156.10 b10.mta01.smlydlv3.net 1 Check →
149.154.156.9 b9.mta01.smlydlv3.net 1 Check →
149.154.156.5 b5.mta01.smlydlv3.net 1 Check →
149.154.156.8 b8.mta01.smlydlv3.net 1 Check →
149.154.156.7 b7.mta01.smlydlv3.net 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
smaily.comSmaily 13