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Simplywall

simplywall.st
🏆Rank #24,296 🏷 Finance 🇦🇺Australia ✓ Inbox 91%

Simplywall uses Braze for marketing email and SendGrid for transactional/notifications. They rank #24,296 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).

Marketing ESPBraze
Transactional ESPSendGrid
Total observations54
Active days29
Avg per active day1.9
Last activity📬 Active · 2 days ago
Cadence~every 2 days
Compare Simplywall with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 4/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC enforced with p=reject — receivers actively reject or quarantine spoofed mail. No aggregate reporting destination configured.

SPF alignment: all 43 observed emails use a return-path aligned with simplywall.st (e.p.simplywall.st). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 38 observed emails sign with a domain aligned with simplywall.st (p.simplywall.st). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 16 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 5 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SendGrid ✓ confirmed Braze ✓ via SendGrid

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: simplywall.st, e.p.simplywall.st, p.simplywall.st

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 49 90.7%
promotions 5 9.3%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Braze 42
88.1% 11.9% 0.0%
SendGrid 2
100.0% 0.0% 0.0%

ESP activity over time

May 1 – Jun 28, 2026 · 29 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

6 0 Braze: 1 (2026-05-01)1Braze: 3 (2026-05-03)SendGrid: 1 (2026-05-03)4Braze: 1 (2026-05-05)1Braze: 1 (2026-05-06)1Braze: 1 (2026-05-07)1Braze: 2 (2026-05-10)2Braze: 2 (2026-05-12)2Braze: 1 (2026-05-15)1Braze: 3 (2026-05-19)3Braze: 1 (2026-05-21)SendGrid: 1 (2026-05-21)2Braze: 1 (2026-05-23)1Braze: 2 (2026-05-24)2Braze: 1 (2026-05-25)1Braze: 1 (2026-05-31)1Braze: 1 (2026-06-01)1Braze: 6 (2026-06-02)6Braze: 2 (2026-06-04)2Braze: 1 (2026-06-05)SendGrid: 1 (2026-06-05)2Braze: 2 (2026-06-06)2Braze: 2 (2026-06-07)2Braze: 1 (2026-06-12)1Braze: 1 (2026-06-15)1Braze: 3 (2026-06-16)3Braze: 2 (2026-06-18)2Braze: 2 (2026-06-20)2Braze: 2 (2026-06-21)2Braze: 1 (2026-06-24)1Braze: 1 (2026-06-26)1Braze: 3 (2026-06-28)305/0105/0705/1305/1905/2505/3106/0606/1206/1806/2406/28
Braze SendGrid

Similar brands using Braze

Sending IPs

IP addresses simplywall.st has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
149.72.113.159 o3738.e.p.simplywall.st 54 9 Check →

Sending domains

DomainESPs detectedDelivery (7d)
p.simplywall.stBraze 51 SendGrid 3