Simple uses Braze for marketing email and SparkPost for transactional/notifications. They rank #32,728 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 95/100).
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to cloudflare.net. Policy
p=quarantine means receivers actively block or quarantine spoofed mail.
DKIM alignment: all 50 observed emails sign with a domain aligned with simple.life (my.simple.life). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: digicert.
TLS: 0% TLS 1.3, 100% TLS 1.2 (across 30 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 26 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: simple.life, my.simple.life
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 20 | 90.9% |
| promotions | 2 | 9.1% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Braze | 19 | 89.5% | 10.5% | 0.0% | |
| SparkPost | 2 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses simple.life has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 137.22.239.153 | aqkgtifa.my.simple.life |
15 | 3 | Check → |
| 137.22.238.137 | ze8kmci8.my.simple.life |
8 | — | Check → |
| 137.22.237.70 | bxwdir2g.my.simple.life |
8 | 5 | Check → |
| 223.165.117.54 | bz075.my.simple.life |
7 | — | Check → |
| 137.22.237.32 | xuzdxgb9.my.simple.life |
7 | — | Check → |
| 137.22.232.153 | wi5gbwxx.my.simple.life |
6 | 2 | Check → |
| 137.22.233.7 | qutxy2iz.my.simple.life |
4 | — | Check → |
| 137.22.234.19 | qx2du6gu.my.simple.life |
2 | — | Check → |
