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Rothys

rothys.com
🏆Rank #58,862 🏷 E-commerce 🇺🇸United States ✓ Inbox 98%

Rothys uses Ometria for marketing email and SparkPost for transactional/notifications. They rank #58,862 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 95/100). We've recorded 1 ESP change since first observing this brand.

Marketing ESPOmetria
Transactional ESPSparkPost
Total observations68
Active days33
Avg per active day2.1
Last activity📬 Active · today
Cadence~every 2 days
Compare Rothys with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 8/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to DMARC Digests. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 60 observed emails use a return-path aligned with rothys.com (emailom.mail.rothys.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 57 observed emails sign with a domain aligned with rothys.com (mail.rothys.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Transport & deliverability

TLS: 0% TLS 1.3, 100% TLS 1.2 (across 33 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 16 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Ometria ✓ via sending IP SparkPost observed

"Observed" pills mean we detected emails from these ESPs, but they don't appear in any SPF record we probed. They may still be properly authorized — sending infrastructure can live on subdomains we haven't seen yet, or use IP-listing instead of include: directives.

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Mailgun

Probed: rothys.com, emailom.mail.rothys.com, mail.rothys.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 45 97.8%
promotions 1 2.2%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Ometria 29
100.0% 0.0% 0.0%
SparkPost 9
100.0% 0.0% 0.0%

ESP activity over time

Jun 2 – Jun 30, 2026 · 24 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Ometria: 4 (2026-06-02)4Ometria: 1 (2026-06-03)1Ometria: 4 (2026-06-04)4Ometria: 2 (2026-06-05)2Ometria: 2 (2026-06-06)2Ometria: 2 (2026-06-07)2Ometria: 1 (2026-06-08)1Ometria: 1 (2026-06-09)1Ometria: 1 (2026-06-10)1Ometria: 1 (2026-06-11)1Ometria: 1 (2026-06-12)1Ometria: 1 (2026-06-13)1Ometria: 1 (2026-06-14)1SparkPost: 3 (2026-06-16)3SparkPost: 1 (2026-06-17)1SparkPost: 1 (2026-06-22)1SparkPost: 2 (2026-06-23)2SparkPost: 2 (2026-06-24)2Ometria: 1 (2026-06-25)SparkPost: 2 (2026-06-25)3Ometria: 1 (2026-06-26)1Ometria: 2 (2026-06-27)2Ometria: 2 (2026-06-28)2Ometria: 1 (2026-06-29)1Ometria: 2 (2026-06-30)206/0206/0506/0806/1106/1406/1706/2006/2306/2606/29
Ometria SparkPost

Similar brands using Ometria

Sending IPs

IP addresses rothys.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
194.28.204.188 mta-1-188.mta.ometria.email 36 4 Check →
194.28.204.189 mta-1-189.mta.ometria.email 32 7 Check →

Sending domains

DomainESPs detectedDelivery (7d)
mail.rothys.comOmetria 57 SparkPost 11