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Riverisland

riverisland.com
🏆Rank #15,646 🏷 Retail 🇬🇧United Kingdom ✓ Inbox 100%

Riverisland uses Bloomreach for marketing email and Mailgun for transactional/notifications. They rank #15,646 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 88/100). Missing: DMARC enforcement. We've recorded 1 ESP change since first observing this brand.

Marketing ESPBloomreach
Transactional ESPMailgun
Total observations13
Active days6
Avg per active day2.2
Last activity📬 Active · today
Cadence~weekly
Compare Riverisland with another brand:

Email setup 88/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
88/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 10/10

SPF / DKIM / DMARC above reflect the last 3 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC published as p=none with no rua= reporting — monitor-only, and the sender isn't collecting reports either.

DKIM alignment: all 13 observed emails sign with a domain aligned with riverisland.com (mailer.riverisland.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Transport & deliverability

TLS: 0% TLS 1.3, 100% TLS 1.2 (across 5 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 3 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Mailgun ✓ confirmed Bloomreach ✓ via Mailgun

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Microsoft 365

Probed: riverisland.com, mailer.riverisland.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 13 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Bloomreach 8
100.0% 0.0% 0.0%
Mailgun 5
100.0% 0.0% 0.0%

ESP activity over time

Jun 5 – Jun 30, 2026 · 6 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 Bloomreach: 2 (2026-06-05)2Bloomreach: 2 (2026-06-09)2Bloomreach: 2 (2026-06-10)2Bloomreach: 2 (2026-06-11)Mailgun: 1 (2026-06-11)3Mailgun: 1 (2026-06-16)1Mailgun: 3 (2026-06-30)306/0506/0806/1106/1406/1706/2006/2306/2606/29
Bloomreach Mailgun

Similar brands using Bloomreach

Sending IPs

IP addresses riverisland.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
161.38.206.27 v527.v5e838360.euw1.send.eu.mailgun.net 7 Check →
198.244.62.155 a155.a479cd5a.euw1.send.eu.mailgun.net 5 3 Check →
198.244.62.57 a57.a479cd5a.euw1.send.eu.mailgun.net 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
mailer.riverisland.comBloomreach 8 Mailgun 5