Rei uses Responsys for marketing email and SparkPost for transactional/notifications. They rank #4,017 in the Tranco list of most-popular domains. We've also observed sends via Iterable. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 100/100).
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
DMARC reports sent to proofpoint.com. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 7 observed emails use a return-path aligned with rei.com (bounces.rei.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 18 observed emails sign with a domain aligned with rei.com (notices.rei.com, email.rei.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 7 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
Iterable 5ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: rei.com, bounces.rei.com, email.rei.com, notices.rei.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 18 | 94.7% |
| promotions | 1 | 5.3% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Iterable | 5 | 80.0% | 20.0% | 0.0% | |
| SparkPost | 2 | 100.0% | 0.0% | 0.0% | |
| Responsys | 12 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses rei.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 207.135.3.51 | omptrans.notices.rei.com |
14 | Check → |
| 147.253.218.245 | mta-253-218-245.rei.com.sparkpostmail.com |
3 | Check → |
| 147.253.219.213 | mta-253-219-213.rei.com.sparkpostmail.com |
2 | Check → |
| 199.15.225.249 | mta-15-225-249.rei.com.sparkpostmail.com |
1 | Check → |
| 168.203.32.134 | mta-203-32-134.rei.com.sparkpostmail.com |
1 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.