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Piletitasku

piletitasku.ee
🌐Web popularity #547,649 🏷 E-commerce 🇪🇪Estonia ✓ Inbox 100%

Piletitasku uses Smaily for marketing email and Mailjet for transactional/notifications. They're the #547,649 most-visited website overall, per Tranco (a web-popularity measure, not an email one). Their email authentication setup is good (score 83/100). Missing: DMARC enforcement.

Marketing ESPSmaily
Transactional ESPMailjet
Total observations18
Active days15
Avg per active day1.2
Last activity📬 Active · yesterday
Cadence~every 2 weeks
Compare Piletitasku with another brand:

Email setup 83/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
83/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
pass
Unsubscribe
one-click
SPF lookups 4/10

SPF / DKIM / DMARC above reflect the last 5 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to DMARC Digests. Policy p=none is monitor-only — receivers won't act on spoofing yet.

SPF alignment: observed emails use a third-party return-path (smlydlv3.net, a1677885.bnc3.mailjet.com) — SPF passes there but doesn't align with piletitasku.ee, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 17 observed emails sign with a domain aligned with piletitasku.ee (piletitasku.ee). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: 0% TLS 1.3, 100% TLS 1.2 (across 8 sends).

🐢 Slow delivery observed

1 of 4 emails in the last 7 days were delayed beyond 5 minutes (25%) — delays stayed within 5–15 minutes. Slow sends averaged 14 min. Healthy senders deliver in under 30 seconds. Consistent delays usually mean greylisting, reputation-based throttling, or receiver-side filter scrutiny — worth investigating sender reputation and authentication setup.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Mailjet ✓ confirmed Smaily ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Microsoft 365

Probed: piletitasku.ee, smlydlv3.net, a1677885.bnc3.mailjet.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 18 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Mailjet 3
100.0% 0.0% 0.0%
Smaily 15
100.0% 0.0% 0.0%

ESP activity over time

Oct 13, 2025 – Jun 29, 2026 · 8 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Mailjet: 1 (week of 2025-10-13)1Mailjet: 2 (week of 2026-04-13)2Smaily: 4 (week of 2026-05-18)4Smaily: 1 (week of 2026-05-25)1Smaily: 3 (week of 2026-06-01)3Smaily: 3 (week of 2026-06-08)3Smaily: 3 (week of 2026-06-22)3Smaily: 1 (week of 2026-06-29)1Oct 13 '25Nov 10 '25Dec 8 '25Jan 5 '26Feb 2 '26Mar 2 '26Mar 30 '26Apr 27 '26May 25 '26Jun 22 '26
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Smaily Mailjet

Similar brands using Smaily

Sending IPs

IP addresses piletitasku.ee has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
149.154.156.10 b10.mta01.smlydlv3.net 5 1 Check →
149.154.156.7 b7.mta01.smlydlv3.net 5 1 Check →
149.154.156.5 b5.mta01.smlydlv3.net 3 Check →
149.154.156.8 b8.mta01.smlydlv3.net 2 2 Check →
87.253.234.136 o136.p9.mailjet.com 2 2 Check →
87.253.235.16 o16.p10.mailjet.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
piletitasku.eeSmaily 15 Mailjet 3🐢 1/4 slow (avg 8 min 35 sec, peak 14 min)