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Parentdata

parentdata.org
🏆Rank #544,603 🏷 Media 🇺🇸United States

Parentdata uses Iterable as their primary email service provider. They rank #544,603 in the Tranco list of most-popular domains. Their email authentication setup is good (score 80/100).

Marketing ESPIterable
Total observations6
Active days5
Avg per active day1.2
Last activity⏸ Slowing · 3 weeks ago
Cadence~weekly
Compare Parentdata with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 3/10
Authentication

DMARC reports sent to parentdata.org. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 6 observed emails use a return-path aligned with parentdata.org (bounces.parentdata.org). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 3 observed emails sign with a domain aligned with parentdata.org (email.parentdata.org). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Iterable ✓ via SparkPost

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace SparkPost

Probed: parentdata.org, bounces.parentdata.org, email.parentdata.org

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 6 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Iterable 6
100.0% 0.0% 0.0%

ESP activity over time

May 11 – Jun 13, 2026 · 5 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Iterable: 1 (2026-05-11)1Iterable: 2 (2026-05-14)2Iterable: 1 (2026-05-30)1Iterable: 1 (2026-05-31)1Iterable: 1 (2026-06-13)105/1105/1505/1905/2305/2705/3106/0406/0806/12
Iterable

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Sending IPs

IP addresses parentdata.org has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
192.174.93.73 mta-174-93-73.sparkpostmail.com 6 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
email.parentdata.orgIterable 6