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Pampers

pampers.com
🏆Rank #36,267 🏷 Retail 🇺🇸United States

Pampers uses Braze as their primary email service provider. They rank #36,267 in the Tranco list of most-popular domains. Their email authentication setup is good (score 80/100).

Marketing ESPBraze
Total observations29
Active days16
Avg per active day1.8
Last activity⏸ Slowing · 3 weeks ago
Cadence~every 2 months
Compare Pampers with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 1/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to vali.email. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 29 observed emails use a return-path aligned with pampers.com (abmail.pampersclub.pampers.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 29 observed emails sign with a domain aligned with pampers.com (pampersclub.pampers.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 28 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Braze ✓ via SendGrid

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

SendGrid

Probed: pampers.com, abmail.pampersclub.pampers.com, pampersclub.pampers.com, eu.pampers.com, as.pampers.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 4 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Braze 4
100.0% 0.0% 0.0%

ESP activity over time

Jun 8 – Jun 8, 2026 · 1 day with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

1 0 Braze: 1 (2026-06-08)106/08
Braze

Similar brands using Braze

Sending IPs

IP addresses pampers.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
149.72.79.126 o3153.abmail.email.eu.pampers.com 11 Check →
149.72.235.94 o3154.abmail.email.as.pampers.com 9 2 Check →
149.72.42.7 o3410.abmail.pg.pampers.jp 7 1 Check →
168.245.125.242 o1123.abmail.pampersclub.pampers.com 2 Check →

Sending domains

DomainESPs detectedDelivery (7d)
pampersclub.pampers.comBraze 29